TY  - BOOK
AU  - Janal,Daniel S.
TI  - Online marketing handbook: how to sell, advertise, publicize, and promote your products and services on the Internet and commercial online systems 
SN  - 0442020589
AV  - HF6146.I58 J36 1995
PY  - 1995///
CY  - New York
PB  - Van Nostrand Reinhold
KW  - Internet advertising
KW  - Internet marketing
KW  - Information storage and retrieval systems
KW  - Marketing
KW  - Computer networks
KW  - Online databases
KW  - Information superhighway
N1  - Includes bibliographical references (p. 354-356) and index
N2  - This manual provides advice on creating a successful on-line marketing programme. It shows how to enhance your marketing and build customer loyalty with services only available on-line, such as support centres and electronic mail
ER  -