Janal, Daniel S. <br/><br/>
Online marketing handbook :  how to sell, advertise, publicize, and promote your products and services on the Internet and commercial online systems / 
Daniel S. Janal. 
 - New York :  Van Nostrand Reinhold,  c1995. 
 - xxviii, 370 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 354-356) and index. 
<br/><br/> This manual provides advice on creating a successful on-line marketing programme. It shows how to enhance your marketing and build customer loyalty with services only available on-line, such as support centres and electronic mail. 
<br/><br/><label>ISBN: </label>0442020589 
<br/><br/><label>LCCN: </label>95-010014 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet advertising.<br/>Internet marketing.<br/>Information storage and retrieval systems--Marketing.<br/>Computer networks.<br/>Online databases.<br/>Information superhighway.
<br/><br/><label>LC Class. No.: </label>HF6146.I58  / J36 1995