TY  - BOOK
AU  - Cook,Kenneth J.
TI  - AMA Complete Guide to Small Business Marketing
SN  - 0844235903
AV  - HF5415.1 .C595 1993
U1  - 658.8 20
PY  - 1993///
CY  - Lincolnwood, Ill.
PB  - American Marketing Association, NTC Business Books
KW  - Small business marketing
N1  - Includes bibliographical references (p. 112-113) and index; Selecting target markets -- Analyzing target markets -- Rating target markets -- Developing sales plans
ER  -