Blythe, Jim. <br/><br/>
Essentials of Marketing / 
Jim Blythe. 
 - London :  Financial Times Pitman Publishing,  1998. 
 - xiii, 257 p. :  ill. ;  25 cm. 
<br/><br/> "Financial Times Management"--T. p. verso. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>What do Marketers Do?2. Marketing Environment and Strategy3. Consumer and Buyer Behaviour4. Segmentation and Targeting5. Market Research6. Product Policy7. Pricing Strategies 8. Distribution9. Marketing Communications and Promotional Tools10. Marketing Planning, Implementation and Control11. International Marketing12. Sustainable Marketing 
<br/><br/> This text aims to give non-specialist students a full understanding of the basics of marketing in a concise and accurate way by following the conventional marketing planning model. Real life case studies have been used to show how marketing works in the real world. 
<br/><br/><label>ISBN: </label>0273630210 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .B595 1998 
<br/><br/><label>Dewey Class. No.: </label>658.802