TY  - BOOK
AU  - Geller,Lois K.
TI  - Direct Marketing Techniques: Building Your Business Using Direct Mail and Direct Response Advertising 
T2  - A fifty-minute series book
SN  - 156052474X (pbk.)
AV  - HF5415.126 .G448 1998
U1  - 658.8/72 22
PY  - 1998///
CY  - Menlo Park, CA
PB  - Crisp Pub.
KW  - Direct marketing
KW  - Advertising, Direct-mail
N1  - Part 1: How to Use Direct Marketing to Build Your Business Part 2: Planning Your Direct Marketing Campaign Part 3: Creating a Direct Mail Package Part 4: How to Use Direct Response Advertising Part 5: The Offer Part 6: The Finishing Touches: Lists, Printing, and Fulfillment Part 7: Ask Dr. Direct: Most Frequently Asked Questions Part 8: A Final Word
N2  - This book is packed with hundreds of great ideas and proven direct marketing techniques that the author has used successfully in building a multimillion-dollar business
ER  -