Geller, Lois K.,  1944- <br/><br/>
Direct Marketing Techniques :  Building Your Business Using Direct Mail and Direct Response Advertising / 
Lois K. Geller. 
 - Menlo Park, CA :  Crisp Pub.,  c1998. 
 - x, 110 p. :  ill. ;  26 cm. 
 - A fifty-minute series book .
<br/><br/>Part 1: How to Use Direct Marketing to Build Your Business Part 2: Planning Your Direct Marketing Campaign Part 3: Creating a Direct Mail Package Part 4: How to Use Direct Response Advertising Part 5: The Offer Part 6: The Finishing Touches: Lists, Printing, and Fulfillment Part 7: Ask Dr. Direct: Most Frequently Asked Questions Part 8: A Final Word 
<br/><br/> This book is packed with hundreds of great ideas and proven direct marketing techniques that the author has used successfully in building a multimillion-dollar business. 
<br/><br/><label>ISBN: </label>156052474X (pbk.) 
<br/><br/><label>LCCN: </label>98-070114 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.<br/>Advertising, Direct-mail.
<br/><br/><label>LC Class. No.: </label>HF5415.126  / .G448 1998 
<br/><br/><label>Dewey Class. No.: </label>658.8/72