Understanding Business /
William G. Nickels, James M. McHugh, Susan M. McHugh.
- 4th ed.
- Chicago : Irwin, c1996.
- 1 v. (various pagings) : ill. (some col.), col. map ; 29 cm.
Includes bibliographical references and indexes.
Beginning with an introduction to the relationships and principles governing management, this text moves on to examine the cross-functional teams in marketing. Miniprojects are included to help students prepare for effective discussion of particular topics.