Nickels, William G.

Understanding Business / William G. Nickels, James M. McHugh, Susan M. McHugh. - 4th ed. - Chicago : Irwin, c1996. - 1 v. (various pagings) : ill. (some col.), col. map ; 29 cm.

Includes bibliographical references and indexes.

Beginning with an introduction to the relationships and principles governing management, this text moves on to examine the cross-functional teams in marketing. Miniprojects are included to help students prepare for effective discussion of particular topics.

0256140545

95-022442


Industrial management.
Business.
Business--Vocational guidance.

HD31 / .N4897 1996

650