Ben & Jerry's Double-Dip : Lead with Your Values and Make Money, Too /
Ben and Jerry's double-dip
Ben Cohen and Jerry Greenfield, with Meredith Maran.
- New York, NY : Simon & Schuster, c1997.
- 300 p. : ill. ; 25 cm.
Includes bibliographical references and index.
In this text, the authors explain their business method, that of values-led business, and how anyone who owns, works for, invests in, or shops with a company might help make it a socially responsible business using this method.
0684834995 (alk. paper)
97-009018
Cohen, Ben Greenfield, Jerry.
Ben & Jerry's (Firm)--History.
Businesspeople--Biography.--United States Ice cream industry--United States. Social responsibility of business--United States.