Cohen, Ben

Ben & Jerry's Double-Dip : Lead with Your Values and Make Money, Too / Ben and Jerry's double-dip Ben Cohen and Jerry Greenfield, with Meredith Maran. - New York, NY : Simon & Schuster, c1997. - 300 p. : ill. ; 25 cm.

Includes bibliographical references and index.

In this text, the authors explain their business method, that of values-led business, and how anyone who owns, works for, invests in, or shops with a company might help make it a socially responsible business using this method.

0684834995 (alk. paper)

97-009018


Cohen, Ben
Greenfield, Jerry.


Ben & Jerry's (Firm)--History.


Businesspeople--Biography.--United States
Ice cream industry--United States.
Social responsibility of business--United States.

HD9281.U54 / B463 1997