TY  - BOOK
AU  - Zopounidis,Constantin
AU  - Pardalos,P.M.
ED  - European Association of Management and Business Economics.
TI  - Managing in Uncertainty: Theory and Practice 
SN  - 079235110X (hb : alk. paper)
AV  - HD61 .M263 1998
PY  - 1998///
CY  - Dordrecht, Boston
PB  - Kluwer Academic Publishers
KW  - Risk management
KW  - Mathematical models
KW  - Congresses
KW  - Uncertainty
KW  - Strategic planning
N1  - Papers from the 6th International Conference of the European Association of Management and Business Economics, held in Chania, Greece, 9/15-17/97; Includes bibliographical references and index; : Finance. 1. Country Risk Assessment. 2. Quantitative Techniques in Business Economics. 3. Portfolio Management Techniques. 4. Multicriteria Analysis in Credit Cards Assessment. II: Marketing. 1. Advertising Techniques and Consumer Policy. 2. Artificial Intelligence, Multicriteria Analysis and Marketing Decisions. 3. Franchising in Business Development. 4. Forecasting Techniques and Performance. III: Management. 1. Multivariate Data Analysis in Risk Management. 2. Cooperative Management. 3. Total Quality Management. 4. Managerial Decisions in Business Performance
N2  - This text covers a variety of both theoretical and practical issues involving the analysis and management of uncertainty in the fields of finance, management and marketing
ER  -