TY  - BOOK
AU  - Thomas,Christopher R.
TI  - Managerial Economics
SN  - 0072871741 (alk. paper)
AV  - HD30.22 .M39 2005
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Managerial economics
N1  - Includes index; Preface Part I: Some Preliminaries 1. Managers, Profits, and Markets 2. Demand, Supply, and Market Equilibrium 3. Marginal Analysis for Optimal Decision Making 4. Basic Estimation Techniques Part II: Demand Analysis 5. Theory of Consumer Behavior 6. Elasticity and Demand 7. Demand Estimation and Forecasting Part III: Production and Cost Analysis 8. Production and Cost in the Short Run 9. Production and Cost in the Long Run 10. Production and Cost Estimation On the Website: Special Topic Module 1: Linear Programming Part IV: Profit-Maximization in Various Market Structures 11. Managerial Decisions in Competitive Markets 12. Managerial Decisions for Firms with Market Power 13. Strategic Decision Making in Oligopoly Markets Part V: Advanced Managerial Decision Making 14. Advanced Techniques for Profit Maximization 15. Decisions Under Risk and Uncertainty On the Website: Special Topic Module 2: Investment Decisions APPENDIX: STATISTICAL TABLES ANSWERS TO TECHNICAL PROBLEMS INDEX
N2  - Thomas and Maurice's Managerial Economics teaches students how to use microeconomic theory to analyze business decisions. In a clear and engaging writing style, Christopher Thomas carries on the tradition he and Charles Maurice shepherded for seven previous editions in the 8th edition. The 8th edition explores the current market forces that create both opportunities and constraints for business enterprises. The book has enjoyed success in part because of its mid-level of rigor
ER  -