Trompenaars, Alfons. <br/><br/>
Riding the waves of culture :  understanding cultural diversity in global business / 
Fons Trompenaars and Charles Hampden-Turner. 
 - 2nd ed. 
 - New York :  McGraw Hill,  c1998. 
 - xi, 274 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> As U.S. organizations continue to explore overseas business opportunities, they will be challenged to adapt to the new market's local characteristics, legislation, fiscal regime, sociopolitical environment and cultural system. Riding the Waves of Culture shows international managers how to build the 
<br/><br/><label>ISBN: </label>0786311258 
<br/><br/><label>LCCN: </label>97-039551 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Comparative management.<br/>Management--Cross-cultural studies.<br/>Corporate culture--Cross-cultural studies.<br/>Social values--Cross-cultural studies.<br/>Intercultural communication.
<br/><br/><label>LC Class. No.: </label>HD30.55  / .T76 1998