AMA handbook for managing business to business marketing communications / J. Nicholas De Bonis, Roger S. Peterson.

By:

DeBonis, J. Nicholas

Contributor(s):

Peterson, Roger S

Material type: Text

TextPublication details: Chicago, Ill. : American Marketing Association ; Lincolnwood, Ill., USA : NTC Business Books, c1997.Description: xxiii, 372 p. : ill. ; 24 cmISBN:

0844235954 (alk. paper)

Other title:

Handbook for managing business to business marketing communications
Managing business to business marketing communications [Spine title]

Subject(s):

Industrial marketing -- Management

LOC classification:

HF5415.1263 .D43 1997

Summary: With communications occupying the key role in business to business marketing there is a need for professionals to fully grasp its importance. This simple guide covers every step in the marketing communications process.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Library First Floor	HF5415.1263.D43 1997 (Browse shelf(Opens below))	1	Available	929

Includes bibliographical references and index.

With communications occupying the key role in business to business marketing there is a need for professionals to fully grasp its importance. This simple guide covers every step in the marketing communications process.

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AMA handbook for managing business to business marketing communications / J. Nicholas De Bonis, Roger S. Peterson.

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