Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.
Material type:
- 9780273716860
- HD30.4 .S28 2009
Item type | Current library | Call number | Copy number | Status | Barcode | |
---|---|---|---|---|---|---|
Books | Library First Floor | HD30.4 .S28 2009 (Browse shelf(Opens below)) | 1 | Available | 16357 |
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HD30.4 .R33 2016 منهج البحث العلمى في المجال الإداري : كيفية إعداد رسائل الماجستير والدكتوراة / | HD30.4 .R43 2023 Research methodology / | HD30.4 .R478 2016 Research methods for operations management / | HD30.4 .S28 2009 Research methods for business students / | HD30.4 .S28 2012 Research methods for business students / | HD30.4 .S28 2012 Research methods for business students / | HD30.4 .S28 2012 Research methods for business students / |
Includes bibliographical references (p. 561-572) and index.
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
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