A collection of articles previously published in the Harvard business review.

Includes bibliographical references and index.

Serving the worlds poor, profitably / C. K. Prahalad and Allen Hammond -- The competitive advantage of corporate philanthropy / Michael E. Porter and Mark R. Kramer -- What's a business for? / Charles Handy -- The virtue matrix : calculating the return on corporate responsibility / Roger L. Martin -- The path of kyosei / Ryuzaburo Kaku -- Can a corporation have a conscience? / Kenneth E. Goodpaster and John B. Matthews, Jr. -- The new corporate philanthropy / Craig Smith -- From spare change to real change : the social sector as beta site for business innovation / Rosabeth Moss Kanter.

What and whom is a business for? This collection of articles gathers the latest thinking on the strategic significance of corporate social responsibility. Readers will develop an understanding of why businesses should continue to give money away even while laying off workers, how companies play a leadership role in today's social problems by incorporating the best thinking of governments and nonprofit institutions, and how community needs are actually opportunities to develop ideas and demonstrate business technologies. Readers will see how corporate responsibility can lead to new markets and solutions to long-standing business problems. The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.