Includes bibliographical references and index.

Preface PART A: Business and Economics 1. The Business Environment and Business Economics 2. Economics and the World of Business 3. Business Organisations 4. The Working of Competitive Markets 5. Business in a Market Environment PART B: Background to Demand 6. Demand and the Consumer 7. Products, Markets and Advertising PART C: Background to Supply 8. Costs of Production: Short Run 9. Costs of Production: Long Run 10. Revenue and Profit PART D: Supply: Short-Run Profit Maximisation 11. Profit Maximisation Under Perfect Competition and Monopoly 12. Profit Maximisation Under Imperfect Competition PART E: Supply: Alternative Strategies 13. Alternative Theories of the Firm 14. Growth Strategy 15. The Small-Firm Sector 16. Pricing Strategy PART F: The Firm in the Factor Market 17. Labour Markets, Wages and Industrial Relations 18. Investment and the Employment Capital PART G: The Relationship Between Government and Business 19. Reason for Government Intervention in the Market 20. Government and the Firm 21. Government and the Market PART H: Business in the International Environment 22. International trade 23. Multinational Corporations 24. Trading Blocs PART I: The Macroeconomic Environment 25. The Macroeconomic Environment of Business 26. The Balance of Payments and Exchange Rates 27. Money and Interest Rates 28. Economic Ideas - Keynesian and Monetarist Explanations of Business Activity PART J: Macroeconomic Policy 29. Demand-Side Policy 30. Supply-Side Policy 31. International Economic Policy Index

SlomanEconomics of Business 2eThe aim of Economics for Business is to make the intriguing subject of economics more accessible and relevant to those studying the subject as part of a business-related degree. The book covers all of the major principles of economics but its focus throughout is firmly on applying these economic principles to the real world of business.The second edition of this highly accessible textbook is written in a direct and straightforward style, making considerable use of business examples throughout to illustrate how economics can be used to understand business problems and the business environment. It has been thoroughly revised and updated to reflect current issues.Features? Contains a wealth of interesting boxed applied material and case studies which show how economics can be used to understand real business situations.? Covers all the major topics of economics, but also includes several specialist business chapters and sections (e.g. the business environment, marketing the product, growth strategies, the small-firm sector, multinational corporations, etc.). ? Provides a balanced coverage of microeconomic, macroeconomic and international economic issues.?