First ed. published: London : Pitman, 1997.

Includes bibliographical references and index.

The Nature of Business and Management Research and How to use this Book. *Formulating and Clarifying the Research Topic. *Critically Reviewing the Literature. *Deciding on the Research Approach and Choosing a Research Strategy. *Negotiating Access and Research Ethics. *Selecting Samples. *Using Secondary Data. *Collecting Primary Data through Observation. *Collecting Primary Data through Semi-Structured and In-Depth Interviews. *Collecting Primary Data using Questionnaires. *Analysing Quantitative Data. *Analysing Qualitative Data. *Writing Up Your Project Report.

Research Methods for Business StudentsThis text provides students with the necessary knowledge and skills for the successful completion of a piece of business research. Written as a self-study guide, the student is taken step-by-step through the research process, while real-life case studies, worked examples and student activities bring to life the realities of undertaking business research.The second edition has been written against a background of rapid change. The availability of powerful analysis software and the accessibility of the Internet provide more sophisticated means of accessing and analysing data, and also exciting new avenues for research. Furthermore, the body of knowledge on research methods has expanded since the first edition. This edition has therefore been fully updated to take account of these changes. Now in two-colour, this is a comprehensive, effective and accessible learning resource.Features new to the second edition? Focus on utilising new technologies? Inclusion of relevant Internet addresses? Advice on use of on-line surveys? Worked examples and case studies have been updated? Additional worked examples and diagrams?