Beyond Logos : New Definitions of Corporate Identity / Clare Dowdy.

By:

Dowdy, Clare

Material type: Text

TextPublication details: Mies ; Hove : RotoVision, [2003?]Description: 160 p. : ill. (some col.), pors. (some col.) ; 30 cmISBN:

2880466970

Subject(s):

LOC classification:

NC1002 .L63 D69 2003

Summary: Corporate identity, the design and marketing buzzphrase of the 1980s and 90s, has undergone a revolution since then. Now the talk is of branding. With the growth of globalization and the increasing realization among corporations large and small that this is their only way of distinguishing themselves, large sections of the design industry have adapted to offer new services and meet the new branding challenges. This book identifies and deconstructs the kind of corporate move that turns a footwear store into a cathedral. It tracks the rise of the brand and pinpoints the role played by design companies in creating the experience economy - a world in which corporations do not have identities but brands, visions, big ideas.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Library First Floor	NC1002 .L63 D69 2003 (Browse shelf(Opens below))	1	Available	8431
Books	Library First Floor	NC1002 .L63 D69 2003 (Browse shelf(Opens below))	2	Available	12375
Books	Library First Floor	NC1002 .L63 D69 2003 (Browse shelf(Opens below))	3	Available	12374

Corporate identity, the design and marketing buzzphrase of the 1980s and 90s, has undergone a revolution since then. Now the talk is of branding. With the growth of globalization and the increasing realization among corporations large and small that this is their only way of distinguishing themselves, large sections of the design industry have adapted to offer new services and meet the new branding challenges. This book identifies and deconstructs the kind of corporate move that turns a footwear store into a cathedral. It tracks the rise of the brand and pinpoints the role played by design companies in creating the experience economy - a world in which corporations do not have identities but brands, visions, big ideas.

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Beyond Logos : New Definitions of Corporate Identity / Clare Dowdy.

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