Includes index.

Introduction to managerial economics. Part 1 Competitive markets: demand; quantitative demand analysis; supply; competitive markets; economic efficiency. Part 2 Market power: costs; monopoly; pricing policy; strategic thinking. Part 3 Managing in imperfect markets: externalities; asymmetric information; incentives and organization; regulation; guide to data sources; answers to progress checks and selected review questions.

This volume develops simple, practical tools and concepts for business students, as well as practising managers. In addition to the essentials of managerial economics, the book presents links to other managerial functions, including accounting, finance, human resource management, and marketing.