1.2 Future of Computing 3 -- 1.3 e-Business and e-Commerce 4 -- 1.4 What is a Computer? 7 -- 1.5 Types of Programming Languages 8 -- 1.6 Other High-Level Languages 9 -- 1.7 Structured Programming 10 -- 1.8 History of the Internet 10 -- 1.9 Personal Computing, Distributed Computing and Client/Server Computing 11 -- 1.10 History of the World Wide Web 12 -- 1.11 Hardware Trends 13 -- 1.12 Key Software Trend: Object Technology 13 -- 1.13 JavaScript: Object-Based Scripting for the Web 15 -- 1.14 Browser Portability 17 -- 1.15 Evolution of the How to Program Series: C and C++ 17 -- 1.16 Java and Java How to Program 19 -- 1.17 Internet and World Wide Web How to Program 20 -- 1.18 e-Business and e-Commerce How to Program 21 -- 1.19 Dynamic HTML 21 -- 1.20 A Tour of the Book 22 -- 2 Introduction to Internet Explorer 5 and the World Wide Web 39 -- 2.2 Connecting to the Internet 40 -- 2.3 Features of Internet Explorer 5 42 -- 2.4 Searching the Internet 46 -- 2.5 Online Help and Tutorials 47 -- 2.6 Keeping Track of Your Favorite Sites 48 -- 2.7 FTP (File Transfer Protocol) 49 -- 2.8 Outlook Express and Electronic Mail 50 -- 2.9 Outlook Express and Newsgroups 55 -- 2.10 Using FrontPage Express to Create Web Pages 57 -- 2.11 NetMeeting and Chat 57 -- 2.12 Controlling the Details 61 -- 2.13 Plug-ins 62 -- 3 e-Business Models 70 -- 3.2 Storefront Model 72 -- 3.3 Auction Model 75 -- 3.4 Portal Model 78 -- 3.5 Dynamic Pricing Models 81 -- 3.6 B2B Exchanges 86 -- 3.7 B2B Service Providers 87 -- 3.8 Online Trading and Lending Models 87 -- 3.9 Getting a Loan Online 89 -- 3.10 Recruiting on the Web 89 -- 3.11 Online News Services 91 -- 3.12 Online Travel Services 91 -- 3.13 Online Entertainment 92 -- 3.14 Online Automotive Sites 93 -- 3.15 Energy Online 94 -- 3.16 Selling Brainpower 94 -- 3.17 Online Art Dealers 94 -- 3.18 E-Learning 95 -- 3.19 Click-and-Mortar Businesses 96 -- 4 Internet Marketing 103 -- 4.2 Choosing a Domain Name 105 -- 4.3 Internet Marketing Research 105 -- 4.4 Web Design 106 -- 4.5 E-Mail Marketing 106 -- 4.6 Promotions 107 -- 4.7 E-Business Advertising 108 -- 4.8 Webcasting and Interactive Advertising 111 -- 4.9 E-Business Public Relations 112 -- 4.10 Customer Relationship Management (CRM) 113 -- 4.11 Business-to-Business Marketing on the Web 117 -- 4.12 Search Engines 117 -- 4.13 Partnerships 119 -- 4.14 Marketing to the World 123 -- 5 Online Monetary Transactions 135 -- 5.2 Credit-Card Transactions 136 -- 5.3 E-Wallets 138 -- 5.4 Alternate Consumer Payment Options 139 -- 5.5 Digital Currency 140 -- 5.6 Peer-To-Peer Payments 140 -- 5.7 Smart Cards 141 -- 5.8 Micropayments 142 -- 5.9 Business-to-Business (B2B) Transactions 144 -- 5.10 E-Billing 146 -- 5.11 Online Banking 149 -- 6 Legal, Ethical and Social Issues; Internet Taxation 161 -- 6.2 Legal Issues: Privacy on the Internet 163 -- 6.3 Legal Issues: Other Areas of Concern 170 -- 6.4 Social Issues: Online Communities 180 -- 6.5 Global Issues 182 -- 6.6 Internet Taxation 183 -- 7 Computer and Network Security 197 -- 7.2 Ancient Ciphers to Modern Cryptosystems 199 -- 7.3 Secret-key Cryptography 200 -- 7.4 Public Key Cryptography 202 -- 7.5 Key Agreement Protocols 204 -- 7.6 Key Management 204 -- 7.7 Digital Signatures 205 -- 7.8 Public Key Infrastructure, Certificates and Certification Authorities 206 -- 7.9 Cryptanalysis 208 -- 7.10 Security Protocols 209 -- 7.11 Security Attacks 211 -- 7.12 Network Security 215 -- 7.13 Steganography 216 -- 8 Hardware, Software and Communications 233 -- 8.2 Structure of the Internet 235 -- 8.3 Hardware 235 -- 8.4 Connecting to the Internet 237 -- 8.5 Software 242 -- 8.6 Building a Web Site 245 -- 8.7 E-Commerce Consulting 249 -- 9a Introduction to HyperText Markup Language 4 (HTML 4) 259 -- 9.2 Markup Languages 260 -- 9.3 Editing HTML 261 -- 9.4 Common Tags 262 -- 9.5 Headers 264 -- 9.6 Text Styling 265 -- 9.7 Linking 267 -- 9.8 Images 270 -- 9.9 Formatting Text With <FONT> 274 -- 9.10 Special Characters, Horizontal Rules and More Line Breaks 276 -- 10 Intermediate HTML 4 284 -- 10.2 Unordered Lists 285 -- 10.3 Nested and Ordered Lists 287 -- 10.4 Basic HTML Tables 291 -- 10.5 Intermediate HTML Tables and Formatting 293 -- 10.6 Basic HTML Forms 297 -- 10.7 More Complex HTML Forms 300 -- 10.8 Internal Linking 306 -- 10.9 Creating and Using Image Maps 309 -- 10.10 <META> Tags 311 -- 10.11 <FRAMESET> Tag 313 -- 10.12 Nested <FRAMESET> Tags 315 -- 11 Ultimate Paint 324 -- 11.2 Image Basics 325 -- 11.3 File Formats: GIF or JPEG? 329 -- 11.4 Tool Palette 331 -- 11.5 Brushes 333 -- 11.6 Effects 334 -- 12 Microsoft FrontPage Express 342 -- 12.2 Microsoft FrontPage Express 343 -- 12.3 Text Styles 346 -- 12.4 Images and Links 349 -- 12.5 Symbols and Lines 351 -- 12.7 Forms 355 -- 12.8 Marquees and Scripts 357 -- 13 JavaScript/JScript: Introduction to Scripting 363 -- 13.2 A Simple Program: Printing a Line of Text in a Web Page 364 -- 13.3 Another JavaScript Program: Adding Integers 372 -- 13.4 Memory Concepts 378 -- 13.5 Arithmetic 379 -- 13.6 Decision Making: Equality and Relational Operators 383 -- 13.7 JavaScript Internet and World Wide Web Resources 389 -- 14 JavaScript/JScript: Control Structures I 398 -- 14.2 Algorithms 399 -- 14.3 Pseudocode 400 -- 14.4 Control Structures 400 -- 14.5 If Selection Structure 403 -- 14.6 If/else Selection Structure 404 -- 14.7 While Repetition Structure 409 -- 14.8 Formulating Algorithms: Case Study 1 (Counter-Controlled Repetition) 410 -- 14.9 Formulating Algorithms with Top-Down, Stepwise Refinement: Case Study 2 (Sentinel-Controlled Repetition) 416 -- 14.10 Formulating Algorithms with Top-Down, Stepwise Refinement: Case Study 3 (Nested Control Structures) 422 -- 14.11 Assignment Operators 429 -- 14.12 Increment and Decrement Operators 430 -- 14.13 A Note on Data Types 433 -- 14.14 JavaScript Internet and World Wide Web Resources 434 -- 15 JavaScript/JScript: Control Structures II 444 -- 15.2 Essentials of Counter-Controlled Repetition 445 -- 15.3 For Repetition Structure 448 -- 15.4 Examples Using the for Structure 452 -- 15.5 Switch Multiple-Selection Structure 457 -- 15.6 Do/while Repetition Structure 462 -- 15.7 Break and continue Statements 464 -- 15.8 Labeled break and continue Statements 466 -- 15.9 Logical Operators 469 -- 15.10 Structured Programming Summary 473 -- 16 JavaScript/JScript: Functions 486 -- 16.2 Program Modules in JavaScript 487 -- 16.3 Programmer-Defined Functions 489 -- 16.4 Function Definitions 489 -- 16.5 Random Number Generation 495 -- 16.6 Example: A Game of Chance 500 -- 16.7 Duration of Identifiers 508 -- 16.8 Scope Rules 509 -- 16.9 JavaScript Global Functions 511 -- 17 JavaScript/JScript: Arrays 523 -- 17.2 Arrays 524 -- 17.3 Declaring and Allocating Arrays 526 -- 17.4 Examples Using Arrays 527 -- 17.5 References and Reference Parameters 534 -- 17.6 Passing Arrays to Functions 535 -- 17.7 Sorting Arrays 538 -- 17.8 Searching Arrays: Linear Search 540 -- 17.9 Multiple-Subscripted Arrays 542 -- 18 JavaScript/JScript: Objects 554 -- 18.2 Thinking About Objects 555 -- 18.3 Math Object 557 -- 18.4 String Object 559 -- 18.5 Date Object 572 -- 18.6 Boolean and Number Objects 577 -- 19 Dynamic HTML: Cascading Style Sheets (CSS) 589 -- 19.2 Inline Styles 590 -- 19.3 Creating Style Sheets with the STYLE Element 591 -- 19.4 Conflicting Styles 594 -- 19.5 Linking External Style Sheets 597 -- 19.6 Positioning Elements 599 -- 19.8 Element Dimensions 604 -- 19.9 Text Flow and the Box Model 606 -- 19.10 User Style Sheets 612 -- 20 Dynamic HTML: Object Model and Collections 619 -- 20.2 Object Referencing 620 -- 20.3 Collections all and children 622 -- 20.4 Dynamic Styles 626 -- 20.5 Dynamic Positioning 629 -- 20.6 Using the frames Collection 631 -- 20.7 navigator Object 633 -- 20.8 Summary of the DHTML Object Model 634 -- 21 Dynamic HTML: Event Model 641 -- 21.2 Event ONCLICK 642 -- 21.3 Event ONLOAD 644 -- 21.4 Error Handling with ONERROR 646 -- 21.5 Tracking the Mouse with Event ONMOUSEMOVE 648 -- 21.6 Rollovers with ONMOUSEOVER and ONMOUSEOUT 650 -- 21.7 Form Processing

with ONFOCUS and ONBLUR 653 -- 21.8 More Form Processing with ONSUBMIT and ONRESET 655 -- 21.9 Event Bubbling 658 -- 21.10 More DHTML Events 660 -- 22 Dynamic HTML: Filters and Transitions 665 -- 22.2 Flip filters: flipv and fliph 667 -- 22.3 Transparency with the chroma Filter 669 -- 22.4 Creating Image masks 671 -- 22.5 Miscellaneous Image filters: invert, gray and xray 672 -- 22.6 Adding shadows to Text 674 -- 22.7 Creating Gradients with alpha 676 -- 22.8 Making Text glow 678 -- 22.9 Creating Motion with blur 681 -- 22.10 Using the wave Filter 684 -- 22.11 Advanced Filters: dropShadow and light 686 -- 22.12 Transitions I: Filter blendTrans 691 -- 22.13 Transitions II: Filter revealTrans 695 -- 23 Dynamic HTML: Data Binding with Tabular Data Control 703 -- 23.2 Simple Data Binding 705 -- 23.3 Moving a Recordset 708 -- 23.4 Binding to an IMG 711 -- 23.5 Binding to a TABLE 713 -- 23.6 Sorting TABLE Data 715 -- 23.7 Advanced Sorting and Filtering 718 -- 23.8 Data Binding Elements 723 -- 24 Dynamic HTML: Client-Side Scripting with VBScript 727 -- 24.2 Operators 728 -- 24.3 Data Types and Control Structures 730 -- 24.4 VBScript Functions 735

Gives students the knowledge to start their own e-businesses by teaching about the programming technologies for developing Web-based e-business and e-commerce solutions. Part of the "How to Program" series, this book is intended for a first course in e-business/e-commerce