Strategic business communication : an integrated, ethical approach / Robyn C. Walker.
Material type:
TextPublication details: Mason, OH : Thomson Higher Education, c2006.Description: x, 146 p. : ill. ; 25 cmISBN: - 0324300816
- HF5718 .W337 2006
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | Library First Floor | HF5718 .W337 2006 (Browse shelf(Opens below)) | 1 | Available | 9698 |
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| HF5718 .T38 1999 Communication for Business: | HF5718 T544 1997 30 Minutes...To Boost Your Communication Skills/ | HF5718 T544 1997 30 Minutes...To Boost Your Communication Skills/ | HF5718 .W337 2006 Strategic business communication : an integrated, ethical approach / | HF5718 .W378 1996 Communication skills for information systems / | HF5718 .W378 1996 Communication skills for information systems / | HF5718 .W378 1996 Communication skills for information systems / |
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Includes bibliographical references and index.
Chapter 1: Communication Strategy. Chapter 2: The Purposes of Business Communication. Chapter 3: Audience Analysis. Chapter 4: Channels of Communication. Chapter 5: Organization. Chapter 6: Content. Chapter 7: Verbal, Vocal, and Nonverbal Expression. Chapter 8: Visual Impression.
Succeed in the business world and this course with STRATEGIC BUSINESS COMMUNICATION! Easy to read and concise, this text includes numerous exercises so you can test your understanding of key concepts and principles. Critical Thinking, Responsible Communication, and In Your World boxes are just a few of the tools integrated throughout the text to will help you master the material and succeed in the business communications course.
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