The Essential Guide to Database Marketing / John M. Davies.
Material type:
TextSeries: Frazer-Robinson, John. John Fraser-Robinson direct marketing series ; Publication details: London ; New York : McGraw-Hill Book Co., c1992.Description: x, 239 p. : ill. ; 26 cmISBN: - 0077071573
- HF5415.126 .D381992
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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| Books | Library First Floor | HF5415.126 .D381992 (Browse shelf(Opens below)) | 1 | Available | 931 | |
| Books | Library First Floor | HF5415.126 .D381992 (Browse shelf(Opens below)) | 2 | Available | 932 |
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| HF5415.123 .Y333 2001 Creative Marketing Communications : A Practical Guide to Planning, Skills and Techniques / | HF5415.126 .A24 2017 التسويق المباشر / | HF5415.126 .D381992 The Essential Guide to Database Marketing / | HF5415.126 .D381992 The Essential Guide to Database Marketing / | HF5415.126 .F47 1995 Successful Direct Mail in a Week / | HF5415.126 .G448 1998 Direct Marketing Techniques : Building Your Business Using Direct Mail and Direct Response Advertising / | HF5415.126 .S757 1996 Successful Direct Marketing Methods / |
Includes bibliographical references (p. 227-228) and index.
Introduction; the bottom rung - suspects; converting suspects to prospects; converting prospects to customers; converting customers to regulars; converting regulars to advocates; international database marketing; designing and implementing the database; running the database; where next for database marketing?
Part of the "John Fraser Robinson Direct Marketing" series, this text examines the process of converting prospective customers into an intelligent database. It covers such topics as what types of database exist and how they are structured, response analysis and new technlogy in marketing.
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