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How to design logos, symbols, and icons : 24 Internationally Renowned Studios Reveal How They Develop Trademarks for Print and New Media / Gregory Thomas.

By: Material type: TextTextPublication details: Cincinnati, Ohio : North Light Books, c2000.Edition: 1st edDescription: 142 p. : ill. (some col.) ; 29 cmISBN:
  • 1581804563
Subject(s): DDC classification:
  • 741.6 21
LOC classification:
  • NC1003 .T48 2000
Summary: This is a different kind of logo book for designers - instead of the typical collection of finished logos, this book steps into the studios of top designers as their ideas happen. Case studies trace the evolution of great logos, symbols and icons, illustrating the process with initial roughs and intermediary sketches that lead up to the final designs. The book is especially valuable in that it expands its boundaries to include symbols and icons, two rarely covered yet increasingly vital areas of design. Designers include top corporate identity firms such as Massimo Vignelli Design and Chermayeff & Geismar.
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Holdings
Item type Current library Call number Copy number Status Barcode
Books Library First Floor NC1003 .T48 2000 (Browse shelf(Opens below)) 1 Available 8429

Includes index.

This is a different kind of logo book for designers - instead of the typical collection of finished logos, this book steps into the studios of top designers as their ideas happen. Case studies trace the evolution of great logos, symbols and icons, illustrating the process with initial roughs and intermediary sketches that lead up to the final designs. The book is especially valuable in that it expands its boundaries to include symbols and icons, two rarely covered yet increasingly vital areas of design. Designers include top corporate identity firms such as Massimo Vignelli Design and Chermayeff & Geismar.

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