E-business : strategy : text and cases / Paul Phillips.
Material type: TextPublication details: London : McGraw-Hill, c 2003.Description: xxv, 390 p. : ill. ; 25 cmISBN:- 0077098374 (pbk.)
- 658.8402854678 21
- HF5548.32 .P457 2003
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HF5548.32 .M45 2019 الاقتصاد الرقمي الحديث وإدارة الموارد البشرية والإنتاج السلعي / | HF5548.32 .M66 2022 أصول المحاسبة في عمليات التجارة الإلكترونية / | HF5548.32 .M67 2016 مقدمة في التجارة الإلكترونية =Introduction to electronic commerce / | HF5548.32 .P457 2003 E-business : strategy : text and cases / | HF5548.32 .P58 2000 Ecommerce : formulation of strategy / | HF5548.32 .P58 2000 Ecommerce : formulation of strategy / | HF5548.32 .Q25 2015 التجارة الإلكترونية وتطبيقاتها / |
Includes bibliographical references and index.
Chapter One: The Internet as a business driver Chapter Two: The Impact of the Internet on business relationships Chapter Three: E-business risk management Chapter Four: Strategic planning for e-businesses organizations Chapter Five: E-business models Chapter Six: E-Organisational dimensions Chapter Seven: Leveraging the Web for marketing Chapter Eight: Financial appraisals of e-business organizations Chapter Nine: Online resources and their deployment Chapter Ten: Virtual Marketspace Chapter Eleven: Cyber Rules and Challenges Chapter Twelve: E-business Strategy-Lessons Learned Twelve detailed International Case studies, and shorter mini-cases cases for class discussion.
This book aims to contextualise and clarify major e-business issues, and discuss and illustrate strategic considerations and their operational application. Covering key topics in e-business strategy from external environmental drivers and cyber rules to internal organizational issues and risk management and valuation, the text provides a solid conceptual foundation that allows students to understand this important and developing field. Up-to-date and current, the book assesses the impact of the dot.com crash and looks to the future of e-business, illustrating the issues and ideas with well-chosen examples, articles and cases featuring a variety of e-commerce operations and organizations.
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