Retailing / Patrick M. Dunne, Robert F. Lusch.
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TextPublication details: Mason, Ohio : Thomson/South-Western, c2005.Edition: 5th edDescription: xxvi, 550 p. : col. ill. ; 26 cmISBN: - 0324201397
- HF5429 .R478 2005
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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| Books | Library First Floor | HF5429 .R478 2005 (Browse shelf(Opens below)) | 1 | Available | 7655 |
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Includes bibliographical references and index.
This 5th edition of RETAILING, like much of retailing itself, has undergone significant changes from prior editions. In fact, given the influence of the Internet, the continuing growth of the service industry, and the many changes in the world's economic systems, there has never been a more exciting time to study retailing. As a result, every chapter of this edition includes up-to-date coverage on the latest trends and practices in the industry. Once again, the new edition contains the conversational writing style that this text has always had.
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