Includes bibliographical references (p. [235]-240) and index.

Time frame one - survival in the present; time frame two - new products and services by improvement; time frame three - new products and services by innovation; time frame four - new products and services over the horizon; time frame - the process.

Although it is accepted wisdom that companies must plan and be flexible if they are to survive and flourish in the future, much available strategic guidance still focuses on the relatively short term. Partly, as a result of this, too many companies surrender to the necessity for a short-term healthy bottom-line in order to please their shareholders. To satisfy and retain their crucial customer-base, organisations must not only ensure that their products and services are the best around today, but also that they will remain the best tomorrow. This is particularly important as product life cycles collapse and organisations are forced to introduce replacement products and services at an ever-increasing rate. This book offers real and conceptually sound strategic advice for remaining competitive in the business environment of the future. It points the way for firms in all industries to eliminate failures and ensure continued prosperity, security, and success.