Consumer Behavior / Harold W. Berkman, Jay D. Lindquist, M. Joseph Sirgy.

By:

Berkman, Harold W

Contributor(s):

Material type: Text

TextPublication details: Lincolnwood, Ill. : NTC Business Books, c1997.Description: xxv, 626 p. : ill. (some col.) ; 24 cmISBN:

0844236748

Subject(s):

Consumer behavior

DDC classification:

658.8/342 21

LOC classification:

HF5415.32 .B47 1996

Contents:

Section I: The Consumer in the Marketplace Section II: The Consumer as Decision Maker Section III: Psychological Influences on Consumer Decision Making Section IV: Sociological Influences on Consumer Decision Making Section V: The Consumer in Society

Summary: Based on a strong theory foundation, this text emphasizes application to real-life consumer and marketer decisions. Sixteen full-colour chapters move at an exciting, attention-capturing pace, examining the psychological influences impacting consumer decision making.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Library First Floor	HF5415.32 .B47 1996 (Browse shelf(Opens below))	1	Available	935

Includes bibliographical references (p. 585-610) and indexes.

Based on a strong theory foundation, this text emphasizes application to real-life consumer and marketer decisions. Sixteen full-colour chapters move at an exciting, attention-capturing pace, examining the psychological influences impacting consumer decision making.

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Consumer Behavior / Harold W. Berkman, Jay D. Lindquist, M. Joseph Sirgy.

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