International business / Frank McDonald and Fred Burton ; with contributions from Peter Walton, Peter Dowling and Helen Decieri.
Material type: TextPublication details: Australia : United Kingdom : Thomson, 2002.Description: xv, 374 p. : ill. ; 26 cmISBN:- 1861524528
- HD62.4 .M227 2002
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HD62.4 .L36 2006 International management behavior : text, readings, and cases / | HD62.4 .L36 2006 International management behavior : text, readings, and cases / | HD62.4 .L862 2007 Global dimensions of corporate governance / | HD62.4 .M227 2002 International business / | HD62.4 .M45 2015 Global strategic management / | HD62.4 .P433 2009. International Management: Managing in a Diverse and Dynamic Global Environment/ | HD62.4 .P433 2009. International Management: Managing in a Diverse and Dynamic Global Environment/ |
Includes bibliographical references and index.
This text takes the student through the entire syllabus of a standard International Business or Management course. The book covers both the economic and managerial aspects of the subject. The first half concentrates on the traditional economic concerns: international economics and world trade; the International Monetary System; theory of the MNE; and foreign direct investment. The second half covers the cultural, organizational and operational issues needed to demonstrate how management works in the global economy. In addition, the text focuses on specific functional areas of business - strategy, HRM, international marketing, financial management and accounting and international production/operations management.
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