Includes bibliographical references and index.

(NOTE: Each chapter contains Notable Quotes and Objectives, Key Terms, Current Readings, Discussion Questions, and Experiential Exercises.) I. OVERVIEW OF STRATEGIC MANAGEMENT. 1. The Nature of Strategic Management. Cohesion Case: Krispy Kreme Donuts-2004. II. STRATEGY FORMULATION. 2. The Business Mission. 3. The External Assessment. 4. The Internal Assessment. 5. Strategies in Action. 6. Strategy Analysis and Choice. III. STRATEGY IMPLEMENTATION. 7. Implementing Strategies: Management and Operations Issues. 8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues. IV. STRATEGY EVALUATION. 9. Strategy Review, Evaluation, and Control. V. STRATEGIC MANAGEMENT CASE ANALYSIS. How to Prepare and Present a Case Analysis. A Sample Case Analysis for Krispy Kreme Donuts (KKD). Name Index. Subject Index. Company index. CASES. SERVICE COMPANY CASES. Telecommunications. 1. Verizon Communications-2004, Melissa Birch. 2. Nextel Communications-2004, Brian Barbour. Airlines. 3. Southwest Airlines Co.-2004, Amit Shah and Charles R. Sterrett. 4. AMR Inc.-2004, Andrew Graff. Internet Companies. 5. E-Trade Financial, Corp.-2004, William Doulaveris. 6. e-Bay Inc.-2004, Marcelo De Mattos. 7. Amazon.com, Inc.-2004, Carina San-Marina. Retailers. 8. The Kroger Company-2003, Alen Badal. 9. Limited Brands--2004 M. Jill Austin. 10. Wal-Mart Stores, Inc.-2004, Amit Shah, Evan Offstein, and Tyra Phipps. 11. Target Corporation-2003, Henry Beam. Entertainment. 12. Mandalay Resort Group-2004, John K. Ross, III, Mike Keeffe, and Bill Middlebrook. 13. Royal Caribbean Cruises Ltd.--2004, Robert L. Stevenson. Small For-Profit Businesses. 14. The Quarry, Inc., Indoor Climbing Center-2004, Harold Koch. 15. First Reliance Bank-2004, Benjamin R. Lanier Jr. 16. Bridal Gallery-2003, Carol Cumber, Bianca Ornelas, and Paul Reed. 17. Champions-Hydro Lawn, Inc.-2003, Joe Kavannaugh, Marilyn Butler, Misty Poissoit, and Leslie Toombs. Nonprofit

For undergraduate courses in Strategic Management, Strategy, and Business Policy. The tenth edition of Strategic Management is a current, well-written strategic management textbook with the most up-to-date compilation of cases available. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter-globalization, the natural environment, and e-commerce. 46 Experiential Exercises, and 43 cases are included.