Includes bibliographical references and index.

. THE FOUNDATION. 1. INTRODUCTION TO INTERNET BUSINESS. Being Online. Defining E-business. Reasons for Going Online. Differentiating between E-business Categories. Using the New Paradigm of E-business. 2. PREPARING THE ONLINE BUSINESS. Competitor Analysis on the Internet. The Fourth Channel. Paradigms in the New Economy. Driving Business Process Re-engineering. Designing, Developing, and Deploying the System. 3. SELECTING THE TECHNOLOGY. Internet Networking. Exploring the IT Infrastructure. Deciding on the Enterprise Middleware. Choosing the Right Enterprise Applications. Building the E-business Applications. 4. AVOIDING LEGAL ISSUES. Global Contracts. The Web Site. Encryption Algorithms. Developing a Dark Site. 5. MARKETING STRATEGIES ON THE WEB. Internet Marketing Technologies. Web-Design. Attracting Visitors to your Site. Virtual Societies. Localization. Promoting Your E-business. Banner Ad Campaigning. Online Measurement. One-to-One Marketing. Direct Marketing. Choosing the Right ISP. II. E-BUSINESS APPLICATIONS. 6. SEARCH ENGINES AND PORTALS. Searching the Internet. The Future of Searching. Intelligent Network Agents. Portal Sites, the New All-in-One Mega Web Sites. 7. SHOPPING AND ORM SOLUTIONS. Online Shopping. Shopping Solutions. Implications of the New Economy. Electronic Software Distribution. Configurator Tools. Operational Resources Management. Joining the Shopping and the ORM Solution. 8. INTERACTIVE COMMUNICATION EXPERIENCES. The Basics. Moderating Online Meetings. Internet Chat Solutions. Internet-based Trainings. III. INTERNET TECHNOLOGIES. 9. COMPARING WEB TECHNOLOGIES. Finding the Right Browser. The Hypertext Markup Language. The Dynamic Web. Dynamic Server Concepts. Web Application Servers. The Extensible Markup Language. Plug-ins. JavaScript. 10. SECURITY ON THE INTERNET. Creating a Security Strategy. Cryptographic Tools. Applications of Cryptology. Privacy on the Internet. Fighting Virus and Hoax Viru

This is a complete what to do and how to do it handbook for entrepreneurs, managers, and executives making e-business plans. Start by understanding the six phases of e-business, from Hello, I'm Online, Too through One World -- One Computer. Discover where you fit today -- and where you should be. Build the business case for e-business; then learn how to choose the right technologies, avoid legal (and other) pitfalls of e-business, plan your marketing strategy; and more. Compare solutions for reaching customers; shopping, procurement and payment systems; and other key elements of a total e-business solution. Learn what you need to know about Web security; building sticky sites that attract and retain customers; and how to build a business that succeeds in tomorrow's age of pervasive computing.