Integrated advertising, promotion & marketing communications / (Record no. 9182)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00735nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000121043 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102223406.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170926 2016 xx 000 eng dd |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292093635 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 202001081451 |
| Level of effort used to assign nonsubject heading access points | alawaid |
| Level of effort used to assign subject headings | 202001081450 |
| Level of effort used to assign classification | alawaid |
| -- | 201709261117 |
| -- | akushoob |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| Item number | .C55 2016 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E. |
| 9 (RLIN) | 22529 |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated advertising, promotion & marketing communications / |
| Statement of responsibility, etc. | Kenneth E. Clow, Donald Baack. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Pearson , |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 496 p.: ll; |
| Dimensions | 28 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 9 (RLIN) | 1273 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 9 (RLIN) | 1275 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baack, Donald. |
| 9 (RLIN) | 22530 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Course Reserves |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HF5415.123 .C55 2016 | 31734 | 21/12/2024 | 1 | 21/12/2024 | Course Reserves | |||||
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HF5415.123 .C55 2016 | 31735 | 21/12/2024 | 2 | 21/12/2024 | Course Reserves | |||||
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HF5415.123 .C55 2016 | 31736 | 21/12/2024 | 3 | 21/12/2024 | Course Reserves | |||||
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HF5415.123 .C55 2016 | 31737 | 21/12/2024 | 4 | 21/12/2024 | Course Reserves | |||||
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HF5415.123 .C55 2016 | 31738 | 21/12/2024 | 5 | 21/12/2024 | Course Reserves | |||||
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HF5415.123 .C55 2016 | 31739 | 21/12/2024 | 6 | 21/12/2024 | Course Reserves | |||||
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HF5415.123 .C55 2016 | 31740 | 21/12/2024 | 7 | 21/12/2024 | Course Reserves | |||||
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HF5415.123 .C55 2016 | 31741 | 21/12/2024 | 8 | 21/12/2024 | Course Reserves | |||||
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HF5415.123 .C55 2016 | 31742 | 21/12/2024 | 9 | 21/12/2024 | Course Reserves | |||||
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HF5415.123 .C55 2016 | 31743 | 21/12/2024 | 10 | 21/12/2024 | Course Reserves |