Customer Behavior : (Record no. 7027)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02441pam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000001930 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102223156.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081112s2004 ohua | 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0030343364 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201402040059 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 201006220808 |
| Level of effort used to assign classification | malmash |
| Level of effort used to assign subject headings | 200811121053 |
| Level of effort used to assign classification | venkatrajand |
| Level of effort used to assign subject headings | 200811121052 |
| Level of effort used to assign classification | venkatrajand |
| -- | 200811121051 |
| -- | venkatrajand |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.32 |
| Item number | .S54 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sheth, Jagdish N. |
| 9 (RLIN) | 18218 |
| 245 10 - TITLE STATEMENT | |
| Title | Customer Behavior : |
| Remainder of title | A Managerial Perspective. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. / |
| Remainder of edition statement | Jagdish N. Sheth, Banwari Mittal. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mason, Ohio : |
| Name of publisher, distributor, etc. | South-Western, |
| Date of publication, distribution, etc. | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 v. various pagings : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed.: Fort Worth, Tex. : Dryden, 1999. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART ONE. CUSTOMER BEHAVIOR: POWER, SCOPE, AND CONTEXT. 1. The Customer: Key to Market Success. 2. Determinants of Customer Behavior- Personal Factors and Market Environment. 3. Trends in Determinants of Customer Behavior. PART TWO. FOUNDATIONS OF CUSTOMER BEHAVIOR. 4. The Customer as a Perceiver and Learner. 5. Customer Motivation: Needs, Emotions, and Psychographics. 6. Customer Attitudes: Cognitive and Affective. 7. Researching Customer Behavior. PART THREE. CUSTOMER DECISIONS AND RELATIONSHIPS. 8. Individual Customer Decision Making. 9. Institution Customer Decision Making: Household, Business and Government. 10. Relationship Based Buying. PART FOUR. BUILDING LOYALTY AND CUSTOMER VALUE. 11. Customer Loyalty to Products, Brands and Stores. 12. Online Customer Behavior. 13. Creating Market Values for the Customer. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials in the text, producing a new text that is tailored specifically to upper level 4-year programs, or to graduate level programs. Its managerial approach focuses not only on the household consumer but also on the business customer market. This text goes beyond the conventional subject matter of consumer behavior textbooks, focusing not only on the role of customers as buyers, but also on their roles as users and payers. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior. |
| 9 (RLIN) | 5863 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 1271 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer satisfaction. |
| 9 (RLIN) | 18219 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers' preferences. |
| 9 (RLIN) | 18220 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mittal, Banwari. |
| 9 (RLIN) | 18221 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HF5415.32 .S54 2004 | 7729 | 21/12/2024 | 1 | 21/12/2024 | Books |