Marketing Management : (Record no. 7015)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03060cam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000001814 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102223155.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081110s1997 nju | 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132613638 (International ed.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 202301081435 |
| Level of effort used to assign nonsubject heading access points | shakra |
| Level of effort used to assign subject headings | 201402040055 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201005191126 |
| Level of effort used to assign classification | malmash |
| Level of effort used to assign subject headings | 200904110826 |
| Level of effort used to assign classification | venkatrajand |
| -- | 200811101050 |
| -- | musallam |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .K64 1997 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 2887 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Management : |
| Remainder of title | Analysis, Planning, Implementation, and Control / |
| Statement of responsibility, etc. | Philip Kotler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, N.J ; |
| -- | London : |
| Name of publisher, distributor, etc. | Prentice Hall International, |
| Date of publication, distribution, etc. | c1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xl, 789, [50] p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Prentice Hall international series in marketing |
| 9 (RLIN) | 808 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1 Understanding marketing management: assessing marketing's critical role in organizational performance; building customer satisfaction through quality, service and value; winning markets through market-oriented strategic planning. Part 2 Analyzing marketing opportunities: managing marketing information and measuring market demand; scanning the marketing environment; analyzing consumer markets and buying behaviour; analyzing industries and competitors; identifying market segments and selecting target markets. Part 3 Developing marketing strategies: differentiating and positioning the market offering; developing new products; managing life-cycle strategies; designing marketing strategies for market leaders; challengers, followers and nichers; designing and managing global marketing strategies. Part 4 Planning marketing programs: managing product lines, brands and packaging; managing service businesses and product support service; designing pricing strategies and programs; selecting and managing marketing channels; managing retailing, wholesaling and market logistics; designing and managing integrated marketing communication; managing advertising, sales promotion and public relations; managing the sale force; managing direct and online marketing. Part 5 Managing the marketing effort: organizing, implementing, evaluating and controlling marketing activities. Technical appendices: the theory of effective marketing: resource allocation; statistical methods for future demand projection; author index; company/brand index; subject index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. Kloter underscores the importance of computers, telecommunications and other new technologies in improving marketing planning and performance. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 9 (RLIN) | 2888 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HF5415.13 .K64 1997 | 2915 | 21/12/2024 | 1 | 21/12/2024 | Books |