Business communication : (Record no. 3840)

MARC details
000 -LEADER
fixed length control field 03042nam a2200265 a 4500
001 - CONTROL NUMBER
control field vtls000002941
003 - CONTROL NUMBER IDENTIFIER
control field VRT
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250102222826.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 081207s2002 enk | 000 0 eng d
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GB A1-W5065
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1861525443
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201402040110
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201007170928
Level of effort used to assign classification malmash
Level of effort used to assign subject headings 200812071123
Level of effort used to assign classification musallam
Level of effort used to assign subject headings 200812071122
Level of effort used to assign classification musallam
-- 200812071121
-- musallam
040 ## - CATALOGING SOURCE
Original cataloging agency BDS
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5718
Item number 2002
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.45
Edition information 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rouse, Michael J.
9 (RLIN) 10704
245 10 - TITLE STATEMENT
Title Business communication :
Remainder of title strategy and culture /
Statement of responsibility, etc. Michael J. Rouse and Sandra Rouse
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Thomson Learning,
Date of publication, distribution, etc. 2002.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 280 p. ;
Dimensions 25 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Introduction. PART I: COMMUNICATION, CULTURE AND STRATEGY. 1. Organizations and Communication. 2. Models and Forms of Communication. 3. Culture and Communication. 4. Communication and Strategy. PART II: PERFORMANCE COMMUNICATING. 5. Generating Ideas and Structure. 6. Macro and Micro Writing Issues. 7. Written Communications. 8. Oral and Visual Communications. 9. Meetings and Negotiations. PART III: STRATEGIC COMMUNICATIONS FOR THE CORPORATION. 10. Leadership and Power in Communications. 11. Image Communication and Competitive Advantage. 12. Communicating Across Boundaries. Glossary. Index.
520 ## - SUMMARY, ETC.
Summary, etc. How do communications work, and how can you make them work for you? Communications affect every aspect of our lives, from speaking to someone face-to-face, to sending an e-mail or making a telephone call. Written by authors experienced in teaching on business communications skills courses, this essential textbook serves as a definitive guide to how communications work and how to make them work effectively in businesses and organizations. The authors show that all communication takes place in a cultural context, and that the best approach to improve communication is by a step-by-step development of a communication strategy, providing crucial cultural and strategic perspectives on the topic. The authors systematically take students through the types of communication models, explain cultures and strategies, and help them to improve performance communications. The book explains: How to structure and write a communications strategy How to implement the strategy for written, oral and visual means of communication How to communicate in different situations: in meetings, as a leader, to present an image, or across boundaries Business Communications additionally covers web-based communication to ensure content is appropriate for e-commerce and e-business. Theory and practice are combined at every stage to link understanding with implementation and demonstrate how to use strategies to improve communications. Ideal for introductory business students, Business Communications will complement and go beyond the generic skills covered in many more elementary books. This book is supported by a comprehensive website.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business communication
9 (RLIN) 702
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rouse, Sandra,
Dates associated with a name 1950-
9 (RLIN) 10705
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Suppress in OPAC No
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Library Library First Floor 21/12/2024   8254 21/12/2024 1 21/12/2024 Books
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