International e-business Marketing / (Record no. 3652)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02371nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000001319 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102222813.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081028s2004 enk | 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1861529457 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201402040051 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 201006211010 |
| Level of effort used to assign classification | malmash |
| Level of effort used to assign subject headings | 200810290949 |
| Level of effort used to assign classification | venkatrajand |
| Level of effort used to assign subject headings | 200810290949 |
| Level of effort used to assign classification | venkatrajand |
| -- | 200810281048 |
| -- | venkatrajand |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5548.32 |
| Item number | .F547 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fletcher, Richard. |
| 9 (RLIN) | 10276 |
| 245 10 - TITLE STATEMENT | |
| Title | International e-business Marketing / |
| Statement of responsibility, etc. | Richard Fletcher, Jim Bell and Rod McNaughton. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Thomson Learning, |
| Date of publication, distribution, etc. | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 307 p. ; |
| Dimensions | 24 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Ten years ago small and medium enterprises would have needed to invest significantly to contemplate moving out of their domestic environment into the global arena. The advent of the Internet has changed all that. International E-Business Marketing focuses on Global Marketing in the Internet age. It examines in detail the characteristics of E-business are likely to apply in the international domain including the constraints imposed by both the medium and the environment. It also explores what changes may be necessary to firm's current E-business activities when their focus is on the global as opposed to being primarily on the domestic market. An introductory chapter sets the scene and introduces a model of global e-business marketing. The first part of the text follows contains an extensive review of how E-business impacts on both theories of marketing and international business in the international electronic environment. Part Two explores strategies for developing global business. The third part explores in specific detail, how the application of the Internet in the international environment is likely to be impacted upon by cultural, political, legal, economic, financial and technological factors. The final part focuses on specific issues related to products and services, pricing problems, distribution strategies and promotional approaches when conducting international marketing via the Internet.International E-Business Marketing is suitable for students following courses on international business or marketing or e-commerce. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing. |
| 9 (RLIN) | 10073 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| 9 (RLIN) | 5361 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bell, Jim, |
| 9 (RLIN) | 10277 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McNaughton, Rod B. |
| 9 (RLIN) | 10278 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | 7656 | 21/12/2024 | 1 | 21/12/2024 | Books |