International marketing / (Record no. 3564)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02757cam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000000419 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102222808.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080921s2007 ohua |b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324361157 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201402040049 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 201103271431 |
| Level of effort used to assign classification | malmash |
| Level of effort used to assign subject headings | 201008021007 |
| Level of effort used to assign classification | malmash |
| Level of effort used to assign subject headings | 200809211312 |
| Level of effort used to assign classification | staff |
| -- | 200809211307 |
| -- | staff |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .C953 2007 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/4 |
| Edition information | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Czinkota, Michael R. |
| 9 (RLIN) | 5151 |
| 245 10 - TITLE STATEMENT | |
| Title | International marketing / |
| Statement of responsibility, etc. | Michael R. Czinkota, Ilkka A. Ronkainen. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mason, OH : |
| Name of publisher, distributor, etc. | Thomson/SouthWestern, |
| Date of publication, distribution, etc. | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 v. (various pagings) : |
| Other physical details | ill., maps ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I: THE INTERNATIONAL MARKETING ENVIRONMENT. 1. The Global Marketing Imperative. Appendix A: The Basics of Marketing. Appendix B: Geography and Global Warming. 2. Trade Institutions and Trade Policy. 3. The Cultural Environment. 4. The Economic Environment. 5. The Political and Legal Environment. Cases: The Catfish Dispute. Trick or Treat. Marketing Cigarettes and Tobacco. IKEA. Car Financing in China. Part II: INTERNATIONAL MARKET ENTRY AND DEVELOPMENT. 6. Strategic Planning. 7. Marketing Organization, Implementation and Control. 8. Research. 9. Market Entry and Expansion. Cases: Damar International. Polar-Adidas. Parker Pen. Part III: EXPORT MARKETING MIX. 10. Product Adaptation. 11. Export Pricing. 12. Marketing Communication. 13. Distribution Management. Cases: Dr. Eris - Cosmetics from Poland. Imaginarium. Joemarin. Gray Ferrari. Part IV: THE GLOBAL MARKETING MIX. 14. Global Product Management and Branding. 15. Global Services. 16. Global Logistics and Materials Management. 17. Global Pricing. 18. Global Promotion. Appendix C: Careers in International Marketing. Cases: International Marketing and the NBA. Oil for Food. Blood Free Diamonds. Novia Scotia. F-18 Offset. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | International Marketing, 8e is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The text is designed for the undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing. |
| 9 (RLIN) | 10073 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ronkainen, Ilkka A. |
| 9 (RLIN) | 5156 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/ecip0615/2006020788.html">http://www.loc.gov/catdir/toc/ecip0615/2006020788.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | 9683 | 21/12/2024 | 1 | 21/12/2024 | Books |