Basic Marketing Research : (Record no. 23253)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02508cam a22002774a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000001821 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102224909.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081110s2006 njua |b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2004-057343 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131525425 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201402040055 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 201105151319 |
| Level of effort used to assign classification | malmash |
| Level of effort used to assign subject headings | 200811121311 |
| Level of effort used to assign classification | venkatrajand |
| Level of effort used to assign subject headings | 200811101115 |
| Level of effort used to assign classification | musallam |
| -- | 200811101113 |
| -- | musallam |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .M288 2005 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/3 |
| Edition information | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 9 (RLIN) | 26642 |
| 245 10 - TITLE STATEMENT | |
| Title | Basic Marketing Research : |
| Remainder of title | A Decision-Making Approach / |
| Statement of responsibility, etc. | Naresh K. Malhotra, Mark Peterson. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. | Pearson/Prentice Hall, |
| Date of publication, distribution, etc. | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xl, 631 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 29 cm.+ |
| Accompanying material | 1 CD-ROM (4 3/4 in.) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 593-600) and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | I. INTRODUCTION AND EARLY PHASES OF MARKETING RESEARCH. 1. Introduction to Marketing Research. 2. Defining the Marketing Research Problem and Developing an Approach. II. RESEARCH DESIGN FORMULATION. 3. Research Design. 4. Exploratory Research Design: Secondary Data. 5. Exploratory Research Design: Syndicated Sources of Secondary Data. 6. Exploratory Research Design: Qualitative Research. 7. Descriptive Research Design: Survey and Observation. 8. Causal Research Design: Experimentation. 9. Measurement and Scaling: Fundamentals And Comparative Scaling. 10. Measurement and Scaling: Noncomparative Techniques. 11. Questionnaire and Form Design. 12. Sampling: Design and Procedures. 13. Sampling: Final and Initial Sample-Size Determination. III. DATA COLLECTION, ANALYSIS, AND REPORTING. 14. Field Work: Data Collection. 15. Data Preparation and Analysis Strategy. 16. Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulations. 17. Data Analysis: Hypothesis Testing Related to Differences. 18. Data Analysis: Correlation and Regression. 19. Report Preparation and Presentation. IV. COMPREHENSIVE CASES AND VIDEO CASES. Appendix of Statistical Tables. Subject Index. Company and Product Index. Name Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | For undergraduate marketing research and marketing data analysis courses. Providing a hands-on approach to marketing research, this book fills the need for a marketing research text that presents concepts simply, illustrates them vividly, and applies them in real life marketing situations. |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | For Windows 98, 2000, XP and Me. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 9 (RLIN) | 18210 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HF5415.2 .M288 2005 | 11736 | 21/12/2024 | 1 | 21/12/2024 | Books |