Designing brand identity : (Record no. 23193)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04200cam a22003374a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000001366 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102224906.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081029s2006 njua |b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2005-056961 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471746843 (cloth) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201402040054 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 201007190934 |
| Level of effort used to assign classification | malmash |
| -- | 200810290903 |
| -- | alawaid |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | W44 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wheeler, Alina. |
| 9 (RLIN) | 37114 |
| 245 10 - TITLE STATEMENT | |
| Title | Designing brand identity : |
| Remainder of title | a complete guide to creating, building and maintaining strong brands / |
| Statement of responsibility, etc. | Alina Wheeler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, N.J. : |
| Name of publisher, distributor, etc. | John Wiley, |
| Date of publication, distribution, etc. | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 280 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 270-271) and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Perception. Part 1: Illuminates the difference between brand and brand identity, and what it takes to be the best. It's easy to bypass the fundamentals in the speed of a new project, and critical to establish a shared vocabulary for the entire branding team. Identity. What is a brand? What is brand identity? Why does it work? When is it needed? Who creates it? Why invest in brand identity? Brand identity ideals. Overview. Vision. Meaning. Authenticity. Differentiation. Sustainability. Coherence. Flexibility. Commitment. Value. Brand identity fundamentals. Brand strategy. Positioning. Customer experience. Brand architecture. Cross cultures. Staying on message. Names. Taglines. Brandmarks overview. Redesign. Wordmarks. Letterform marks. Pictorial marks. Abstract marks. Emblems. Characters. Look and feel. Process. Part 2: Presents a universal identity process that underlies all successful brand identity initiatives, regardless of the project's scope and nature. This section answers the question Why does it take so long? and addresses collaboration and decision making. A process for success. Managing the process. Collaboration. Managing decisions. Insight. Phase 1: Conducting research. Understanding the business. Market research. Marketing audit. Competitive audit. Stakeholder audit. Language audit. Audit readout. Phase 2: Clarifying strategy. Clarifying brand strategy. Narrowing the focus. The big idea. Brand brief + creative brief. Naming. Phase 3: Designing identity. Designing symbols. Logotype + signature. Color. More color. Typography. Sound. Motion. Trial applications. Presentation. Phase 4: Creating touchpoints. Overview. Trademark process. Letterhead. Business card. Brochure. Packaging. Website. Signage. Advertising. Environments. Vehicles. Uniforms. New media. Ephemera. Phase 5: Managing assets |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This innovative approach - blending practicality and creativity - is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, this book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper. Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products. |
| 9 (RLIN) | 37115 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 9 (RLIN) | 22267 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Trademarks |
| General subdivision | Design. |
| 9 (RLIN) | 37116 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Brand name products. |
| 9 (RLIN) | 37117 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0626/2005056961-d.html">http://www.loc.gov/catdir/enhancements/fy0626/2005056961-d.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 20 |
| g | y-gencatlg |
| 925 0# - | |
| -- | acquire |
| -- | 2 shelf copies |
| -- | policy default |
| 955 ## - COPY-LEVEL INFORMATION (RLIN) | |
| -- | sb09 2005-11-02 to Dewey |
| -- | pv17 2006-09-07 Z-CipVer |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HD69.B7 W44 2006 | 8403 | 21/12/2024 | 1 | 21/12/2024 | Books |