International marketing strategy : (Record no. 23060)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02870nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000000160 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102224859.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080908s2004 enka | 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1844800253 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201402040046 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 201006121120 |
| Level of effort used to assign classification | malmash |
| Level of effort used to assign subject headings | 200809081231 |
| Level of effort used to assign classification | staff |
| Level of effort used to assign subject headings | 200809081229 |
| Level of effort used to assign classification | staff |
| -- | 200809081227 |
| -- | staff |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Doole, Isobel. |
| 9 (RLIN) | 48915 |
| 245 10 - TITLE STATEMENT | |
| Title | International marketing strategy : |
| Remainder of title | analysis, development and implementation / |
| Statement of responsibility, etc. | Isobel Doole and Robin Lowe. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Thomson Learning, |
| Date of publication, distribution, etc. | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 445 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed.: 2001. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This new and completely revised edition ensures the best-selling textbook International Marketing Strategy continues to meet the needs of the international marketing student and practitioner in an up to date an innovative manner. It succeeds in maintaining the clarity of the previous editions while incorporating new and original material which ensures its continued status as the number one UK text on international marketing. The book is divided into three main subject areas, analysis, strategy development and implementation. In each of the key subject areas the book continues to stress the importance of building the skills, aptitudes and abilities of managers in order to equip their firms to compete effectively in the global marketplace. Changes to the fourth edition include additional chapters on enabling technologies in international marketing, focussing upon the increasing use of technology solutions in gaining international business, and on ethical issues in IM. A new, more practical and applied learning approach to planning is introduced throughout the text integrating into the text much of the planning material from previous editions. For instance, the special focus at the end of each section will be replaced by a focus on international planning and its application by the student to a 'live' case study.The pedagogy has been enhanced to provide lecturers and students with far better tools for learning and teaching. New case studies are included at the end of each chapter to stimulate a discussion of both the specific issues of the chapter but also how the chapter topic is integrated within the wider context of international marketing strategy. Within each chapter are two management dilemmas and approximately six illustrations including wider geographical coverage of the international marketing illustrations and updated examples relevant to the current international marketing issues. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| General subdivision | Management. |
| 9 (RLIN) | 809 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| General subdivision | Management |
| Form subdivision | Case studies. |
| 9 (RLIN) | 48506 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lowe, Robin, |
| Dates associated with a name | 1945- |
| 9 (RLIN) | 48916 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HF1416 2004 | 7603 | 21/12/2024 | 1 | 21/12/2024 | Books |