Global Marketing Management : (Record no. 22881)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03186cam a22002774a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000000154 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102224846.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080908s2006 ohua |b 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324322844 (alk. paper) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201402040046 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 201008021242 |
| Level of effort used to assign classification | malmash |
| Level of effort used to assign subject headings | 200810221204 |
| Level of effort used to assign classification | venkatrajand |
| Level of effort used to assign subject headings | 200809081207 |
| Level of effort used to assign classification | staff |
| -- | 200809081206 |
| -- | staff |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .G56 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Quelch, John A. |
| 9 (RLIN) | 48505 |
| 245 10 - TITLE STATEMENT | |
| Title | Global Marketing Management : |
| Remainder of title | A Casebook. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. / |
| Remainder of edition statement | [edited by] John A. Quelch, Christopher A. Bartlett. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mason, OH : |
| Name of publisher, distributor, etc. | Thomson/South-Western, |
| Date of publication, distribution, etc. | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 680 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I. Designing Strategies for Global Competition 1. Philips vs. Matsushita: A New Century, A New Round 2. Global Wine Wars: New World Challenges The Old (A) 3. Tesco Plc 4. Li & Fung: Beyond ?Filling in the Mosaic? 1995-1998 5. Hikma Pharmaceuticals Part II. Global Expansion Strategies 6. Bajaj Auto Ltd. 7. Mary Kay Cosmetics: Asian Market Entry 8. Real Madrid Club De Futbol 9. Brioni 10. BRL Hardy: Globalizing an Australian Wine Company Part III. Global Marketing Programs 11. Sony Corporation: Car Navigation Systems 12. Planet Reebok 13. Heineken NV: Global Branding and Advertising 14. DHL Worldwide Express 15. Acer America: Development of the Aspire Part IV. Marketing in Emerging Markets 16. Zucamor S.A.: Global Competition in Argentina 17. Jollibee Food Corporation (A) 18. Harlequin Romances ? Poland 19. Gillette Indonesia 20. Koc Holding: Arcelik White Goods Part V. Managing International Partners and Alliances 21. Loctite Corporation ? International Distribution 22. Pechazur 23. Milkpak Limited ? International Joint Venture 24. MasterCard and World Championship Soccer 25. WWF Part VI. Organizing and Controlling Global Marketing Operations 26. P & G Japan: The SK-II Globalization Project 27. Silvio Napoli at Schindler India 28. Samsung Electronics Company: Global Marketing Operations 29. Bausch & Lomb: Regional Organization Part VII. Social Enterprise and Global Marketing 30. Genzyme?s Gaucher Initiative: Global Risk And Responsibility 31. IBM On Demand Community 32. Accion International 33. Amnesty International |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Sometimes a story communicates more than the best instructor could ever articulate. GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide and illustrate how top companies are overcoming the challenges facing the expanded global marketplace. The biggest hurdle to your business' success may be developing the organizational capabilities and managerial competencies to implement a clearly defined strategic intent. Discover what companies like Reebok, Gillette, DHL, Tesco, and others did to increase their competitive advantage in the global marketplace in GLOBAL MARKETING MANAGEMENT. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| General subdivision | Management. |
| 9 (RLIN) | 809 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| General subdivision | Management |
| Form subdivision | Case studies. |
| 9 (RLIN) | 48506 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Quelch, John A. |
| 9 (RLIN) | 48505 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bartlett, Christopher A., |
| 9 (RLIN) | 48507 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HF1416.G56 2006 | 9704 | 21/12/2024 | 1 | 21/12/2024 | Books |