MARC details
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| 001 - CONTROL NUMBER |
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| 003 - CONTROL NUMBER IDENTIFIER |
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VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20250102222417.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0750667311 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780750667319 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201402040049 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201105251359 |
| Level of effort used to assign classification |
malmash |
| Level of effort used to assign subject headings |
200902221429 |
| Level of effort used to assign classification |
venkatrajand |
| Level of effort used to assign subject headings |
200902221356 |
| Level of effort used to assign classification |
venkatrajand |
| -- |
200809211212 |
| -- |
alawaid |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5548.32 |
| Item number |
.C6536 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Combe, Colin. |
| 9 (RLIN) |
803 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Introduction to E-Business : |
| Remainder of title |
Management and Strategy / |
| Statement of responsibility, etc. |
Colin Combe. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Amsterdam ; |
| -- |
Boston : |
| Name of publisher, distributor, etc. |
Butterworth-Heinemann, |
| Date of publication, distribution, etc. |
c2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 428 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction; E-business technology; E-business: markets and models; E-business economics; E-marketing; The internet: law, privacy, trust and security; The management of e-business; E-business strategy: formulation; E-business strategy: implementation; E-business strategy: evaluation; Gaining and sustaining a competitive advantage; The future for e-business; Case studies: Amazon.com; e-Bay; Tesco.com; Yahoo!; Boo.com. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
An Introduction to E-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters.This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form. This book integrates business, management, strategic management, technology, marketing and economics within the context of e- business. It provides practical insight by including a selection of in depth case studies on high profile companies, such as Amazon.com, e-Bay and Google. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Electronic commerce. |
| 9 (RLIN) |
804 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Electronic commerce |
| General subdivision |
Management. |
| 9 (RLIN) |
805 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business enterprises |
| General subdivision |
Computer networks. |
| 9 (RLIN) |
806 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0742/2005938727-d.html">http://www.loc.gov/catdir/enhancements/fy0742/2005938727-d.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Suppress in OPAC |
No |
| Koha item type |
Books |
