MARC details
| 000 -LEADER |
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| fixed length control field |
04180cam a22003374a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
vtls000005100 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250102224606.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
090221s2006 maua |b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0072966343 (alk. paper) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201402040129 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201006220934 |
| Level of effort used to assign classification |
malmash |
| Level of effort used to assign subject headings |
200902211102 |
| Level of effort used to assign classification |
venkatrajand |
| Level of effort used to assign subject headings |
200902211101 |
| Level of effort used to assign classification |
venkatrajand |
| -- |
200902211059 |
| -- |
venkatrajand |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.135 |
| Item number |
.C72 2006 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/02 |
| Edition information |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cravens, David W. |
| 9 (RLIN) |
44277 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic Marketing / |
| Statement of responsibility, etc. |
David W. Cravens, Nigel F. Piercy. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
c2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 726 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
McGraw-Hill/Irwin series in marketing |
| 9 (RLIN) |
9955 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Various multi-media instructional materials are available to supplement the text. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1: Strategic Marketing Chapter 1 Market-Driven Strategy Chapter 2 Corporate, Business and Marketing Strategy Cases for Part I Nokia Corporation Charles Schwab Corporation McKinsey & Company Part II: Markets, Segments and Customer Value Chapter 3 Markets And Competitive Space Chapter 4 Strategic Market Segmentation Chapter 5 Capabilities For Continuous Learning About Markets Cases for Part II Wi-Fi Incorporated Nike Incorporated Campbell Soup Company Johnson & Johnson Part III: Designing Market-Driven Strategies Chapter 6 Market Targeting and Strategic Positioning Chapter 7 Strategic Relationships CRM Appendix Chapter 8 Planning for New Products Cases for Part III Samsung Electronics McDonald's Apex Chemical Company Cisco Systems, Incorporated Part IV: Market-Driven Program Development Chapter 9 Strategic Brand Management Chapter 10 Value Chain Strategy Chapter 11 Pricing Strategy And Management Chapter 12 Promotion, Advertising and Sales Promotion Strategies Chapter 13 Sales Force, Internet and Direct Marketing Strategies Cases for Part IV Planet Starbucks Hennes & Mauritz Dell, Incorporated Sun Microsystems, Incorporated Part V: Implementing and Managing Market-Driven Strategies Chapter 14 Designing Market-Driven Organizations Chapter 15 Marketing Strategy Implementation and Control Cases for Part V Verizon Communications, Incorporated General Motors Corporation Yahoo! Incorporated PSA Peugeot Citroen SA Part VI: Comprehensive Cases Microsoft Corporation Samsung Electronics General Electric Appliances Slendertone Toyota Pfizer, Inc. Animal Health Products (A) Capital Dura-Plast, Incorporated Wal-Mart Blair Water Purifiers Murphy Brewery Ireland Limited Dairyland Seed Company International Business Machines L'Oreal Nederland A. T. Kearney Camar Automotive Hoist Proctor & Gamble Corporation Hewlett-Packard Company Nanophase Technologies Corporation CUTCO International Smith & Nephew -- Innovex Sun Microsyste |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Strategic Marketing, 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science's Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Decision making. |
| 9 (RLIN) |
44278 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
2888 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
44279 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Piercy, Nigel. |
| 9 (RLIN) |
44280 |
| 856 #0 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0619/2004061068-d.html">http://www.loc.gov/catdir/enhancements/fy0619/2004061068-d.html</a> |
| 856 #0 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0619/2004061068-t.html">http://www.loc.gov/catdir/enhancements/fy0619/2004061068-t.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Suppress in OPAC |
No |
| Koha item type |
Books |
