Marks of excellence : (Record no. 20229)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01759pam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000003385 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102224555.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081222r20011998enka | 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0714838381 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201402040115 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 201006060816 |
| Level of effort used to assign classification | malmash |
| Level of effort used to assign subject headings | 200812221120 |
| Level of effort used to assign classification | Noora |
| Level of effort used to assign subject headings | 200812221119 |
| Level of effort used to assign classification | Noora |
| -- | 200812221113 |
| -- | Noora |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | T325 |
| Item number | .M65 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mollerup, Per, |
| Dates associated with a name | 1942- |
| 9 (RLIN) | 43972 |
| 245 10 - TITLE STATEMENT | |
| Title | Marks of excellence : |
| Remainder of title | the history and taxonomy of trademarks / |
| Statement of responsibility, etc. | Per Mollerup |
| 250 ## - EDITION STATEMENT | |
| Edition statement | [Rev. ed.] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Phaidon, |
| Date of publication, distribution, etc. | 1998, |
| Date of manufacture | 2001 [printing] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 240 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 30 cm. |
| 503 ## - BIBLIOGRAPHIC HISTORY NOTE (BK CF MU) [OBSOLETE] | |
| Bibliographic history note | Previous ed.: 1997 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | History; function of trademarks; communication; taxonomy; motifs; development. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This text covers every aspect of the trademark, its history, development, style, classification and relevance in today's world. A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The proceeding chapters explore corporate identity and communication design with an emphasis on sign theory. The core of the book is a comprehensive classification of trademarks covering name marks, abbreviations and all kinds of picture marks. This is followed by an alphabetical index of trademark themes from animals to word puzzles. The index is illustrated by a selection of the world's best trademarks - the marks of excellence from which this book takes its name. The final section of the book covers the development of trademarks over time and across the boundaries of language and space. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Trademarks |
| General subdivision | History |
| 9 (RLIN) | 43973 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | T325 .M65 | 7121 | 21/12/2024 | 1 | 21/12/2024 | Books |