Public Relations : (Record no. 19944)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02075pam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000001015 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102224540.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081022s1997 enka |b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1861520913 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201402040052 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 201002241219 |
| Level of effort used to assign classification | malmash |
| Level of effort used to assign subject headings | 200810281355 |
| Level of effort used to assign classification | venkatrajand |
| Level of effort used to assign subject headings | 200810221006 |
| Level of effort used to assign classification | malmash |
| -- | 200810221006 |
| -- | malmash |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD59 |
| Item number | .P823 1997 |
| 245 00 - TITLE STATEMENT | |
| Title | Public Relations : |
| Remainder of title | Principles and Practice / |
| Statement of responsibility, etc. | [edited by] Philip J. Kitchen. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London ; |
| -- | Boston : |
| Name of publisher, distributor, etc. | International Thomson Business Press, |
| Date of publication, distribution, etc. | 1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 325 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 307-320) and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1 Introduction and overview of public relations 2 The role and function of public relations in organizations 3 The evolution of public relations: principles and practice 4 A strategic perspective for public relations 5 Internal communications media 6 Public relations: the external publics context 7 External public relations activities 8 Corporate social responsibility: reputation and image 9 Financial and investor public relations 10 Government and lobbying activities 11 Corporate advertising: the generic image 12 Issues and crisis management - fail safe procedures 13 The interaction between public relations and marketing 14 The emergence of marketing PR 15 Developing a research framework :inductive vs deductive 16 Measuring the success rate: evaluating the PR process and PR programmes 17 Roles and function: principles and practice revisited. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This text examines the theory behind the principles and practice of public relations. It draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. To tackle the issues involved in the principles of public relations as we approach a new millennia, information is supported by case vignettes, detailed cased studies and end-of-chapter questions. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations. |
| 9 (RLIN) | 18053 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kitchen, Philip J. |
| 9 (RLIN) | 43528 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | 15.20 | HD59 .P823 1997 | 857 | 21/12/2024 | 1 | 30.40 | 21/12/2024 | Books |