Business economics : (Record no. 19894)

MARC details
000 -LEADER
fixed length control field 02726nam a2200241 a 4500
001 - CONTROL NUMBER
control field vtls000000273
003 - CONTROL NUMBER IDENTIFIER
control field VRT
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250102224538.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080913s1998 enk | 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273617133
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201402040047
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201002221102
Level of effort used to assign classification malmash
Level of effort used to assign subject headings 200809201240
Level of effort used to assign classification alawaid
Level of effort used to assign subject headings 200809201239
Level of effort used to assign classification alawaid
-- 200809131206
-- staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HB171.5
Item number .C666 1998
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cook, Mark,
9 (RLIN) 43463
245 10 - TITLE STATEMENT
Title Business economics :
Remainder of title strategy and applications /
Statement of responsibility, etc. Mark Cook and Corri Farquharson.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Pitman,
Date of publication, distribution, etc. 1998.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 602 p. :
Other physical details ill. ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part 1: Introduction. 1. The Scope of Business Economics. 2. The Organisation and Its Environment. 3. Business Objectives, Ethics and Corporate Governance. 4. Alternative Models of the Organisation. Part 2: Demand, Revenue and Costs. 5. Consumer Behaviour. 6. Demand and Elasticity. 7. Estimating and Forecasting Demand. 8. Determinants and Behaviour of Costs. Part 3: Marketing and Investment Decisions. 9. Pricing Decisions. 10. Pricing Practices. 11. Non-price Competition and the Marketing Mix. 12. Investment Decisions and the Cost of Capital. 13. Techniques for Decision Making Under Conditions of Uncertainty and Risk. Part 4: Economics and Corporate Strategy. 14. Elements of Business Strategy. 15. Analysing the Structure of Competition. 16. Competitive Weapons: Scale, Scope and Core Competencies. 17. Transaction Cost Economics. 18. Deterrence and Reputation as Strategic Tools. 19. Quality and the Economics of the Organisation. Part 5: Business Issues. 20. Business Issues and the Environment. 21. The Globalisation of Business Activity. 22. Government Intervention: Competition and Regulation. 23. The Changing Boundaries of the Organisation. 24. The Labour Market.
520 ## - SUMMARY, ETC.
Summary, etc. Logically explains and develops the link between business economics and strategy. This exciting major new book is the first text to bridge the gap between the mainly American 'traditional' theoretical texts and the more applied texts on business economics. It logically explains and develops the link between business economics and strategy. It uses real business problems to enable students to grasp the practical applications of theory. The final part of the book shows how the themes of business economics are linked to the issues facing real companies. A range of features in each chapter includes: objectives, introduction, mini-cases, cases, self-test or review questions, summary, references to further reading and a glossary of new terms.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Managerial economics.
9 (RLIN) 821
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Farquharson, Corri.
9 (RLIN) 43464
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Suppress in OPAC No
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Library Library First Floor 21/12/2024 8.20   HB171.5 .C666 1998 584 21/12/2024 1 16.40 21/12/2024 Books
    Library of Congress Classification     Library Library First Floor 21/12/2024 8.20   HB171.5 .C666 1998 583 21/12/2024 2 16.40 21/12/2024 Books
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