Principles of marketing / (Record no. 19595)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00692cam a2200205 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000114752 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102224517.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150414s2011 njua 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781408255681 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201504191304 |
| Level of effort used to assign nonsubject heading access points | aalzain |
| Level of effort used to assign subject headings | 201504191259 |
| Level of effort used to assign classification | aalzain |
| Level of effort used to assign subject headings | 201504191259 |
| Level of effort used to assign classification | aalzain |
| Level of effort used to assign subject headings | 201504150832 |
| Level of effort used to assign classification | akushoob |
| -- | 201504141023 |
| -- | akushoob |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .P75 2011 |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | Philip Kotler ... [et al.]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Arab World edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Essex,England : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 526 p. : |
| Other physical details | ill. (chiefly col.) ; |
| Dimensions | 28 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 1271 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 2887 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | 39.40 | HF5415 .P75 2011 | 25133 | 21/12/2024 | 1 | 78.80 | 21/12/2024 | Books |