Principles of Marketing / (Record no. 17354)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02215nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000006561 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102224252.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090325 1999 | 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132622548 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 202301081433 |
| Level of effort used to assign nonsubject heading access points | shakra |
| Level of effort used to assign subject headings | 201402040144 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201005191056 |
| Level of effort used to assign classification | malmash |
| Level of effort used to assign subject headings | 200906151334 |
| Level of effort used to assign classification | venkatrajand |
| -- | 200903251205 |
| -- | lib01 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K636 1999 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 2887 |
| 245 1# - TITLE STATEMENT | |
| Title | Principles of Marketing / |
| Statement of responsibility, etc. | Philip Kotler, Gary Armstrong & others |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd European ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Prentice Hall Europe, |
| Date of publication, distribution, etc. | c1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1031 p.: |
| Other physical details | ill؛ |
| Dimensions | 27cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface. Acknowledgements. About the Authors. Part I: Marketing and the Marketing Process. 1. Marketing in a Changing World: Satisfying Human Needs. 2. Marketing and Society: Social Responsibility and Ethics. 3. Strategic Marketing Planning. Part II: The Market Place. 4. The Marketing Environment. 5. The Global Market Place. 6. Marketing Information and Market Research. 7. Consumer Markets and Consumer Buyer Behaviour. 8. Business Markets and Business Buyer Behaviour. Part III: Core Marketing Strategy. 9. Market Segmentation and Targeting. 10. Positioning. 11. Relationship Marketing: Building Customer Satisfaction. 12. Creating Competitive Advantages. Part IV: Product. 13. New-Product Development, Product Life-Cycles and Portfolios. 14. Branding: Products, Brands and Service Support. 15. Service Marketing. Part V: Pricing. 16. The Price Drivers. 17. Pricing Strategy. Part VI: Promotion. 18. Communications and Promotion Strategy. 19. Mass Communications: Advertising, Sales Promotion and Public Relations. 20. Personal Selling and Sales Management. Part VII: Place. 21. Distribution Channels and Logistics Management. 22. Direct and Internet Marketing. Glossary. Subject Index. Company/Brand Index. Name Index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Describing and analyzing the basic concepts and strategic role of marketing, this work draws illustrative cases and examples from Europe, North America and South East Asia |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 1271 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gary Armstrong |
| 9 (RLIN) | 38697 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | John Saunders |
| 9 (RLIN) | 38698 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Veronica Wong |
| 9 (RLIN) | 38699 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | 18.00 | HF5415 .K636 1999 | 2882 | 21/12/2024 | 1 | 36.00 | 21/12/2024 | Books | |||||
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | 18.00 | HF5415 .K636 1999 | 2883 | 21/12/2024 | 2 | 36.00 | 21/12/2024 | Books |