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Principles of Marketing / (Record no. 16837)

MARC details
000 -LEADER
fixed length control field	03272cam a2200301 a 4500
001 - CONTROL NUMBER
control field	vtls000001907
003 - CONTROL NUMBER IDENTIFIER
control field	VRT
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250102224225.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	081112s2002 enka \|b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2004-269767
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0273646621 (pbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202301081435
Level of effort used to assign nonsubject heading access points	shakra
Level of effort used to assign subject headings	201402040059
Level of effort used to assign classification	VLOAD
Level of effort used to assign subject headings	201005171041
Level of effort used to assign classification	malmash
Level of effort used to assign subject headings	200906151441
Level of effort used to assign classification	venkatrajand
--	200811120847
--	alawaid
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415
Item number	.K6314 2002
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8/0094
Edition information	20
245 00 - TITLE STATEMENT
Title	Principles of Marketing /
Statement of responsibility, etc.	Philip Kotler ... [et al.].
250 ## - EDITION STATEMENT
Edition statement	3rd European ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Harlow, England ;
--	New York :
Name of publisher, distributor, etc.	Prentice Hall,
Date of publication, distribution, etc.	2002.
300 ## - PHYSICAL DESCRIPTION
Extent	xxxi, 856 p. :
Other physical details	col. ill. ;
Dimensions	28 cm.
500 ## - GENERAL NOTE
General note	Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996.
500 ## - GENERAL NOTE
General note	"The European edition ... offers significant changes"--Pref.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	PART ONE. MARKETING AND THE MARKETING PROCESSChapter 1. Marketing in a Changing World: Satisfying Human Needs.Case 1: Kitkat: Have A Break.Chapter 2. Marketing And Society: Social Responsibility And Marketing Ethics. Case 2: Nestle: Singled Out Again and Again.Chapter 3. Strategic Marketing Planning. Case 3: Look out Lipton, Here Comes Oolong! PART TWO. THE MARKETING SETTING. Chapter 4. The Marketing Environment. Case 4: Unilever: Power? Chapter 5. The Global Marketplace. Case 5: Making the Global Tipple: Soil, Climate, Aspect and Mystique. Chapter 6. Consumer Buyer Behaviour.Case 6: Aibo: Looking for a Charged-Up Spot? Chapter 7. Business-to-Business Marketing. Case 7: Biofoam: Just Peanuts? Chapter 8. Market Information and Marketing Research.Case 8: Judy Greene Pottery. PART THREE CORE STRATEGY. Chapter 9. Market Segmentation and Targeting: Satisfying Human Needs. Case 9: Coffee-Mate. Chapter 10 Positioning.Case 10: Sobe's Herbal Hedonism. Chapter 11 Building Customer Relationships: Customer Satisfaction, Quality, Value and Service.Case 11: National Gummi Ab.Chapter 12 Creating Competitive Advantages. Case 12: The Mobile Maelstrom. PART FOUR. PRODUCT. Chapter 13. Brands, Products, Packaging and Support Services. Case 13: Colgate: One Squeeze Too Many? Chapter 14. New-Product Development and Product Life-Cycle Strategies. Case 14: The Swatchmobile: Any Colour Combination, Including Black. Chapter 15. Marketing Services.Case 15: Nspcc: Misunderstood.PART FIVE. PRICE. Chapter 16. Pricing Considerations and Approaches. Case 16: Easyjet, Easy Go. Chapter 17. Pricing Strategies. Case 17: Pricing Imperial's Oil PART SIX. PROMOTION. Chapter 18. Integrated Marketing Communication Strategy. Case 18: Absolut Vodka: Absolutely Successful. Chapter 19. Mass Communications: Advertising, Sales Promotion and Public Relations. Case 19: Promotions in a Digital Age. Chapter 20. Personal Selling and Sales Management. Case 20: Britcraft Jetprop: Whose Sale is i.
520 ## - SUMMARY, ETC.
Summary, etc.	A comprehensive, broad-based introductory text which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
9 (RLIN)	1271
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Principles of marketing.
9 (RLIN)	37872
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Kotler, Philip.
9 (RLIN)	2887
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Suppress in OPAC	No
Koha item type	Books

Holdings
Source of classification or shelving scheme	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Full call number	Barcode	Date last seen	Copy number	Cost, replacement price	Price effective from	Koha item type
Library of Congress Classification	Library	Library	First Floor	21/12/2024	21.30	HF5415 .K6314 2002	2511	21/12/2024	3	42.60	21/12/2024	Books
Library of Congress Classification	Library	Library	First Floor	21/12/2024	21.30	HF5415 .K6314 2002	2509	21/12/2024	1	42.60	21/12/2024	Books
Library of Congress Classification	Library	Library	First Floor	21/12/2024		HF5415 .K6314 2002	2830	21/12/2024	4		21/12/2024	Books
Library of Congress Classification	Library	Library	First Floor	21/12/2024	21.30	HF5415 .K6314 2002	2510	21/12/2024	2	42.60	21/12/2024	Books

Principles of Marketing / (Record no. 16837)

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