Marketing Communications : (Record no. 16835)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02472cam a22002414a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000001888 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102224225.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081111s2002 enka |b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749436697 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201412031140 |
| Level of effort used to assign nonsubject heading access points | alawaid |
| Level of effort used to assign subject headings | 201402040055 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201004101025 |
| Level of effort used to assign classification | malmash |
| Level of effort used to assign subject headings | 200811121253 |
| Level of effort used to assign classification | venkatrajand |
| -- | 200811111411 |
| -- | musallam |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| Item number | .S624 2002 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, P. R. |
| Fuller form of name | (Paul Russell), |
| Dates associated with a name | 1957- |
| 9 (RLIN) | 18208 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Communications : |
| Remainder of title | An Integrated Approach / |
| Statement of responsibility, etc. | P R Smith with Jonathan Taylor. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London ; |
| -- | Milford, CT : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 640 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 628) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Foreword Acknowledgements How to use this book PART 1 THE BACKGROUND TO THE COMMUNICATIONS PROCESS 1. Marketing and the integrated communications mix 2. The marketing communications plan 3. Communications theory 4. Buying behaviour 5. Understanding markets - market research 6. Understanding agencies - agency relationships 7. Understanding the media 8. The changing communications environment 9. International marketing communications PART 2 THE MARKETING COMMUNICATION TOOLS 10. Selling and sales management 11. Advertising 12. Sales promotions 13. Direct marketing 14. Publicity and public relations 15. Sponsorship 16. Exhibitions 17. Packaging 18. Merchandising 19. Word of mouth 20. E-marketing 21. Corporate identity Index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | First published in 1993, this latest edition has been thoroughly updated and revised. New short cases, statistics and communications techniques, updated shock stories, fresh illustrations and photographs all combine to bring the book right up to date with the current international business scene. In this edition, Jonathan Taylor has worked as a contributor to bring fresh insight, drawing on his high-profile ad agency experience. New features of this third edition are: fresh content to meet the needs of the new CIM syllabus; a new e-marketing chapter; and online lecture support materials in the form of pre-prepared PowerPoint lectures. Maintaining the lively style of previous editions, this new edition is packed with visuals, practical tips and useful insights. The cases and examples are drawn from a diverse range of organizations and show successful solutions in action. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 9 (RLIN) | 1273 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | 16.20 | HF5415.123 .S624 2002 | 1319 | 21/12/2024 | 1 | 32.40 | 21/12/2024 | Books | |||||
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | 15.60 | HF5415.123 .S624 2002 | 2544 | 21/12/2024 | 2 | 31.20 | 21/12/2024 | Books | |||||
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | 15.60 | HF5415.123 .S624 2002 | 2545 | 21/12/2024 | 3 | 31.20 | 21/12/2024 | Books | |||||
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | 15.60 | HF5415.123 .S624 2002 | 2543 | 21/12/2024 | 4 | 31.20 | 21/12/2024 | Books |