Strategic Market Planning : (Record no. 16811)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02715pam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000001715 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102224223.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081109s1998 enka |b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 97-041435 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471979325 (cloth) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201402040100 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 201002281101 |
| Level of effort used to assign classification | malmash |
| Level of effort used to assign subject headings | 200811111513 |
| Level of effort used to assign classification | venkatrajand |
| Level of effort used to assign subject headings | 200811091054 |
| Level of effort used to assign classification | musallam |
| -- | 200811091053 |
| -- | musallam |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .M3695 1998 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition information | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McNamee, Patrick B. |
| 9 (RLIN) | 37822 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic Market Planning : |
| Remainder of title | A Blueprint For Success / |
| Statement of responsibility, etc. | Patrick McNamee. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chichester ; |
| -- | New York : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | c1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 363 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Wiley series in practical strategy |
| 9 (RLIN) | 17415 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | BACKGROUND INFORMATION; The Market is the Message; The Concept of Strategy; Communicating the Strategic Market Plan; Skeleton Strategic Market Plan; Alban Chemicals: a Completed Strategic Market Plan; DEVELOPING A STRATEGIC MARKET PLAN; Introduction and Background to the Plan; Executive Summary; Defining the Business; Product Market Portfolio; Analysing the Environment; Analysing the Firm; Key Strategic Issues; Future Mission Goals, Targets and Portfolios; Gap Analysis; The Strategies; Tactics and Implementation; Resources for the Strategic Plan; Index; Index of Names |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Why is it that there are some firms that are enduringly successful, showing year after year results that are superior to rivals? Why is it that such firms are not confined to certain industries or certain locations or are of a certain size? This book asserts that remarkably successful firms are not so because of luck or exceptional circumstances but rather such firms succeed for two reasons:the drive and strategic vision of their managers andthey follow strategic rules which confer successThe title of this book reflects its purpose: to persuade managers that enduringly successful firms are those that understand most clearly and then serve most effectively the markets they address. Consequently the book provides managers with a practical step-by-step blueprint which will enable them to develop and implement strategies which will make their firms enduringly successful. The book asserts that successful firms become so, not because of lucky industrial circumstances, but because of the drive and strategic vision of their managers. This is good news for managers as it means that being in a relatively poor industry is not a sentence to a dismal career: informed managerial effort can overc |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 2888 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | 11.00 | HF5415.13 .M3695 1998 | 910 | 21/12/2024 | 1 | 22.00 | 21/12/2024 | Books |