Creative Marketing Communications : (Record no. 16664)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02379pam a2200337 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000000319 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102224212.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080915s2001 enka | 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749434589 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201402040044 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 201002141154 |
| Level of effort used to assign classification | malmash |
| Level of effort used to assign subject headings | 200907041220 |
| Level of effort used to assign classification | venkatrajand |
| Level of effort used to assign subject headings | 200809160915 |
| Level of effort used to assign classification | alawaid |
| -- | 200809151108 |
| -- | staff |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| Item number | .Y333 2001 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Yadin, Daniel L. |
| 9 (RLIN) | 37583 |
| 245 10 - TITLE STATEMENT | |
| Title | Creative Marketing Communications : |
| Remainder of title | A Practical Guide to Planning, Skills and Techniques / |
| Statement of responsibility, etc. | Daniel Yadin. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 343 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Marketing in action series |
| 9 (RLIN) | 37584 |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed.: published as Creating marketing communications. 1998. |
| 500 ## - GENERAL NOTE | |
| General note | "Published in association with Marketing". |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Practical Planning Techniques: 1. Creative planning techniques 2. Creative briefings 3. Branding and positioning. Improving your Creative Skills: 4. The right word in the right place 5. Saleswinning copywriting techniques 6. How to write sales-winning headlines 7. How to write successful body copy 8. Writing successful direct mail 9. Improving your brochures and leaflets 10. How to write effective news relcases 11. Improving your photographs and illustrations 12. How to read and correct proofs 13. Printing and print 14. Writing successful television commercials 15. Writing successful radio commercials 16. Design techniques for print and press 17. Assessing creative work. Essential Information: 18. Essential reference 19. Essential contacts 20. Fssential reading. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Summary: Substantially revised and updated, the third edition of this popular book is a goldmine of creative techniques. Daniel Yadin shows how to apply the art of good salesmanship to the crafts of advertising, public relations and sales promotion. Above all, Creative Marketing Communications is about motivation, persuasion and seduction, and is crammed with practical advice, including |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 9 (RLIN) | 1275 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations. |
| 9 (RLIN) | 18053 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising copy. |
| 9 (RLIN) | 18446 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 2888 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 9 (RLIN) | 1273 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Yadin, Daniel L. |
| 9 (RLIN) | 37583 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | 15.30 | HF5415.123 .Y333 2001 | 51 | 21/12/2024 | 1 | 30.60 | 21/12/2024 | Books |